NEW YORK — Iconic women’s fashion brand Anne Klein has tapped the namesake designer’s granddaughter Jesse Gre Rubinstein to spearhead the upcoming launch of Anne Klein’s new social series titled, “Women Who Do, featuring innovative-thinking women who are notably making a difference.
Following in the footsteps of Anne Klein who inspired so many, Rubinstein began hosting Facebook Live series that premiered on May 20 at 12 p.m. (EST). Each week the series will feature the heroes of today, inspiring the next generation of trailblazers, with guests from a variety of industries, many of whom are currently championing aid during the pandemic along with the Anne Klein brand. In April, Jesse united with her grandmother’s brand to launch COVID-19 relief efforts and deliver 100,000 masks to essential workers throughout the United States.
“Uniting with the Anne Klein brand at this critical time and supporting my grandmother’s legacy by being able to speak with inspiring women is an honor,” said Rubinstein, founder & CEO of social media agency, Hello There Collective. “My hope is that this initiative serves as the launch of a powerful network that can help, support and inspire others not only in the present, but as we begin to rebuild. As my grandmother Anne Klein insightfully declared, “Clothes aren’t going to change the world. The women who wear them will.”
The series thus far has featured Kara Goldin, founder & CEO Hint Inc., Yale University’s Professor of Psychology Dr. Laurie Santos, actress/activist/humanitarian Ilfenesh Hadera and designer Reem Acra.
Rubinstein said she feels a true sense of responsibility to uphold her grandmother’s legacy. “For lack of better terms, she was a true lioness who stood for empowerment and strength. During these difficult times, my goal is to channel my inner Anne by inspiring listeners to stay positive as we begin to rebuild. I know she would have done the same if she were here today and I hope that I am able to encourage optimism, just as she would have done,” she said.
Coming from a lineage of entrepreneurs — her parents co-own a licensing company — entrepreneurship was ingrained in Rubinstein from an early age and she admits the women in her life have always enthusiastically supported her dreams and aspirations. “It’s their confidence and encouragement that inspired me to follow in my family’s path two years ago and launch my social media agency, Hello There Collective,” she said. “It’s through Hello There that I was able to reconnect with the brand to incite thought-provoking conversations and create viral content that uplifts and inspires. My grandmother’s legacy continues to motivate me today as I work with Anne Klein to amplify the voices of influential women making a difference in their communities through the ‘Women Who Do’ series.”
Rubinstein hopes the show will uncover inspiring stories about community and career that motivates viewers to create an impact on their own lives. She said during these current times, spotlighting bright moments can help serve as a reminder that nothing is permanent, including the current pandemic. “It’s my hope that the women in this series can provide insight and inspiration for viewers looking to use this time in quarantine and beyond to catapult their dreams into fruition,” she adds. “We hope the ‘Women Who Do’ series helps highlight silver linings in our current situation while encouraging audience members to discover light and opportunity in every difficulty they encounter.”