NEW YORK — Saks Fifth Avenue proudly announces the 20th Anniversary of Key To The Cure(KTTC), its annual charitable initiative to fight cancer. Actress, comedian and producer Julia Louis-Dreyfus is the official 2018 KTTC Ambassador and Designer Wes Gordon of Carolina Herrera designed the exclusive, limited edition t-shirt. The campaign kicks off Oct. 1 and runs through Oct. 31.
“I’m a breast cancer survivor so that is a huge part of my involvement with Saks’ Key To The Cure,” Louis-Dreyfus said. “And, I’m absolutely thrilled that the AiRS Foundation is the beneficiary of the sales of the limited edition Key To The Cure t-shirt. Every penny from the t-shirt sales benefits the foundation, which helps women who are unable to afford breast reconstruction surgery post-mastectomy. Additionally, the sentiment on the t-shirt is powerful. I’m very proud of the design, and what it stands for, and most importantly, proud to be a part of this wonderful charitable initiative.”
Louis-Dreyfus, as the KTTC Ambassador, appears in a 360 degree KTTC campaign, including advertising, a national public service announcement, saks.com and catalog features, an event, video and social media.
“The 20-year success of Key To The Cure has been fueled by the generosity of our customers and commitment of our ambassadors, designers, partners and internal team. It is incredibly rewarding to see the results―close to $40 million has been donated to cancer research and treatment organizations throughout the United States,” said Marc Metrick, president of Saks Fifth Avenue. “We are honored to have Julia Louis-Dreyfus represent our campaign this year―a woman of strength, courage and levity. Together with the support of Julia and the Carolina Herrera Organization, I’m confident our 20th year will be the most successful yet.”
One hundred percent of proceeds from the $35 t-shirt will benefit AiRS Foundation, a non-profit founded by Janet Denlinger and Morgan Hare, women whose success in business motivated them to find a way to give back to our community, as well as internationally-renowned plastic and reconstructive surgeon, Dr. Rod Rohrich. Further, select Saks Fifth Avenue stores will host local events to benefit various cancer charities in their communities.
“AiRS Foundation is so grateful to be a part of this year’s Key To The Cure, and for the opportunity to shed light on our organization and mission to help women heal and feel whole again after battling breast cancer,” Morgan Hare, AiRS Foundation founder, said. “As a result of this initiative and the proceeds that will be raised, numerous breast cancer survivors will now be able to get breast reconstruction surgery after having a mastectomy, which they otherwise would not have been able to afford.”
Designer Wes Gordon of Carolina Herrera, a house which epitomizes feminine elegance and strength, created the 2018 Key To The Cureexclusive, limited edition t-shirt in partnership with Louis-Dreyfus — the first KTTC ambassador to do so. The design features bold colored poppies along with the slogan, “We are fighters & we are fighting for a cure,” and will be available for purchase from Oct. 1 through Oct. 31 at all Saks Fifth Avenue locations in the U.S. and Canada as well as on saks.com; customers may pre-order the KTTC t-shirt here: saksfifthavenue.com/keytothecure. Gordon will host a public KTTC t-shirt signing at the Saks Fifth Avenue New York flagship (3rd Floor, 611 Fifth Avenue) from 2 p.m. to 3 p.m. (EST) on Oct. 18.
“I was absolutely honored to work with Julia Louis-Dreyfus and Saks Fifth Avenue to create the design for this year’s Key To The Cure shirt. With generous contributions from KTTC and the AiRS Foundation, women and their families are able to receive amazing support during a very difficult time. We are in the fight of breast cancer together,” said Wes Gordon, creative director of Carolina Herrera.
As part of the 20th anniversary, Saks partnered with media brand InStyle. To support the charitable cause and help raise awareness for the initiative, InStyle‘s October 2018 issue includes a feature with Louis-Dreyfus and a special editors letter, as well as a KTTC video produced by the brand.
Since the campaign’s inception 20 years ago, Saks Fifth Avenue has donated close to $40 million to cancer research and treatment organizations throughout the United States. Organizations that have benefitted from Saks Fifth Avenue’s charitable support include Women’s Cancer Research Fund (WCRF), Stand Up To Cancer (SU2C), Cleveland Clinic, Boston’s Dana-Farber Cancer Institute, Nevada Cancer Institute and many more. Past KTTC ambassadors and designer collaborations have included Jennifer Lopez and Missoni, Halle Berry and Christian Louboutin, Jennifer Aniston and Peter Dundas, Gwyneth Paltrow and Karl Lagerfeld, and Heidi Klum and Michael Kors, among others.