Features

3 Important Components Of A Successful Hiring Campaign Solopreneurs Can Use To Experience Immediate Growth In Their Business Revenue

If solopreneurs want to grow and not be pigeonholed into a revenue bracket, successful hiring is key to their success. Here are three must-have components.

Teamwork makes the dream work.

3 Important Components Of A Successful Hiring Campaign Solopreneurs Can Use To Experience Immediate Growth In Their Business Revenue - Lioness MagazineThere are approximately 22.5 million self-employed people in the country who are classified as non-employer firms because they have no support staff. Additionally, 67.53 percent of sole proprietorships had annual gross receipts less than $25,000 and 21.59 percent between $25,000 and $100,000 (according to the Small Business Administration).

Basically this statistic says that being a sole proprietor likely means your business won’t exceed $100,000.

Ouch.

There is a misleading mindset out there that you can’t afford to hire people to do the “grunt” work in your company but the fact is that you can’t afford not to. If you find yourself performing non-profit producing tasks (i.e. administrative work, file management, organization, etc.) you are leaving far too much money on the table and that reason alone is enough to strike out into hiring your first team member.

The fact is, your business will grow as soon as you bring in a team member because you’ll be free to work on tasks that bring you more money. And honestly, all you need to focus on in your business is marketing to get clients and client service delivery. Period.  Anything else MUST be delegated.

Now, bringing on a team member is a big deal and you have to be crystal clear on exactly what you need to grow your business. These tips will get you moving in the right direction:

  1. Create a job description. Just like you shouldn’t go to grocery store without a list, you’ll never find the right person without a detailed description of who they must be, what they will do and how they will be compensated. Taking your time to get it clear will save you in the long run.
  2. Create an interview process. I like to have two to three interviews with a candidate. Do not just take a referral at its word, call references. Don’t just look at a candidate’s resume. You want to experience them in person (where applicable) to ensure they are the right fit for your brand and business. Be sure to validate that they are the right fit for your company in a way that speaks to you, your goals and your mission.
  3. Create an operations manual. Make sure that as your employee begins to work on your behalf that all of their job functions are appropriately documented. It’s possible they may decide to move on and you want to make sure that your business doesn’t suffer if they do. In fact, while you are now busy being every position in your company, make it count by documenting everything that you do. This is the fastest way to get leverage through delegation.

These three tips will help bring the right team member on board. And be sure that you have your HR procedures in place as well, based on the rules governing your state. By adding at least one person to your team, you’ll free yourself up to focus on what should be your focus anyway:

  • Marketing to get new clients
  • Client service delivery

And, even a part-time person will give you a few hours back that you can spend on the phone prospecting for new business each week.

darnyelle“Business optimization strategist, Darnyelle A, Jervey, is CEO of Incredible One Enterprises, a business consulting and coaching firm that helps entrepreneurs and business owners realize financial and spiritual abundance. Jervey is an award-winning coach, consultant, strategist and a best-selling author with 7 books to her credit, including her latest projects: “Burn the Box: 7 Breakthrough Strategies for Standing Up, Stepping In and Igniting Success” and “Market Like a R.O.C.K. Star.” Jervey may be reached online at www.incredibleoneenterprises.com.

 

Photo Courtesy of Startup Stock Photos [FLICKR]