Wyndham Hotels & Resorts, the world’s largest hotel franchising company with approximately 9,000 hotels across nearly 95 countries, announced a new program, “Women Own the Room,“ designed to advance and empower female entrepreneurs who are interested in hotel ownership. The program is intended to be a resource to help overcome common barriers women face in hotel development. It aims to help women effectively open and run their hotels.
Opening doors for women
The program is built on the pillars of:
- Delivering comprehensive financial solutions
- Offering personalized operational guidance and support
- Establishing an inclusive community for networking and education
“As the hotel industry resets and recovers from one of the most difficult periods in its history, we all have a unique opportunity to help advance and champion diversity in hospitality to help our industry prosper. At Wyndham – where diversity, equity and inclusion are key cornerstones of our culture – we recognize the chance to do our part by helping to open more doors for women in our industry,” said Chip Ohlsson, chief development officer, Wyndham Hotels & Resorts.
Events on hotel ownership
Commencing this fall, Wyndham will launch a series of events with topics to include:
- Why the time is right for women to get into hotel development
- How to select sites and perform feasibility assessments
- Guidance and tips on securing financing for your hotel
- Personal stories of female hotel developers that successfully broke the mold
“Wyndham is also committed to helping female owners secure financing through our network of debt and equity partners and will continue to explore and implement new and creative ways to support female hoteliers through the use of our balance sheet,” said Michele Allen, chief financial officer, Wyndham Hotels & Resorts.
Advancing the industry through women’s hotel ownership
Wyndham’s educational and networking events and a commitment to use its balance sheet will support women hotel owners. Wyndham is also launching a development incentive program that will provide meaningful Wyndham financing, plus complimentary or expanded first-year operating services to support the success of hotels developed by women.
“Introducing more women entrepreneurs to hotel ownership is great for women, and great for our industry. Our industry is stronger with a variety of people that bring varying backgrounds and points of view. Programs like this move the industry forward,” said Rosanna Maietta, President & CEO, American Hotel and Lodging Foundation.
Wyndham strives to maintain a culture of diversity, equity and inclusion across its organization. The launch of this program will introduce more women to the hotel industry is a natural extension. For the third year in a row, the company received a perfect score on the Human Rights Campaign’s Equality Index. The score designated Wyndham for leading in equality. DiversityInc named Wyndham as a noteworthy company for two consecutive years for its commitment to diversity and inclusion.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties. It has approximately 9,000 hotels across nearly 95 countries on six continents. Through its network of approximately 798,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 21 hotel brands, including Super 8, Days Inn, Ramada, Microtel, La Quinta, Baymont, Wingate, AmericInn, Hawthorn Suites, Trademark Collection and Wyndham. Wyndham Hotels & Resorts is also a leading provider of hotel management services. The Company’s award-winning Wyndham Rewards loyalty program offers 89 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
Read about the findings of the Castell Project’s 2021 Women in Hospitality Industry Leadership report.