What goes in a press release? We receive this question often. Putting together a press release is rather simple. Getting engagement from the media is where the trouble comes in to play. To help women understand the simple outline of a press release, below is a breakdown of what should be included.
For some advice on how to get press coverage, click HERE.
Media Contact: Name
Phone Number: (123) – 234-5678
Email Address: email@example.com
FOR IMMEDIATE RELEASE
Subheadline (if needed)
City, State (Company Name) Date – The first paragraph explains Who, What, Where, When.
The second paragraph explains Why.
The third paragraph gives the How – a highlight of the details. You may also insert a quote here.
The fourth paragraph contains any brief instructions and the last sentence where to follow up on more details.
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