There’s a popular expression floating around right now. I’m sure you’ve heard it – “Turn up!” Urban Dictionary defines “turn up” as the state of being wild and crazy like someone would be at a party. Turn up and its variations was quickly followed by “Turn down for what? – Which basically questioned the logic of ever turning down. These expressions are similar to YOLO (you only live once), which encourages people to be wild and take crazy chances because hey – you only live once.
There is endless encouragement out there for you if you want to turn up, spend your money or have fun. People say things like “go for it”, “you deserve it” and “turn down for what?”
But have you noticed that when you talk about going after your dreams, pursuing your business and changing your life that the encouragement seems a little scarce? People say things like “that won’t work”, “that sounds risky” and “are you sure?” We do the same things to ourselves. When we get a take a vacation or buy a new house or car we shout it from the rooftops. But when we make investments in our dreams and our fledgling businesses we tend to keep it to ourselves or downplay it.
We let our doubts and insecurities prevent us from going after our dreams with the same intensity and enthusiasm that we pursue recreation. Or worse yet, we let our friend’s and our family’s doubts and insecurities dictate how we live our lives and how we run our businesses.
Nothing ventured, nothing gained – the next time you find yourself “turning down” in your business, playing small or diminishing your dreams, ask yourself the question: Turn down for what?