SupaChick, the brainchild of fitness entrepreneur Michelle Brewster, allows users to have structure to their training both in and out the gym, by providing them with virtual personal training sessions via an app on their phone.
After eight years working as a personal trainer and having left her job as National Personal Training and Fitness Specialist for a major brand, it became clear to Brewster that many potential clients just weren’t being reached, she said.
“Over the years, it became evident that many women wanted to get fitter, happier and healthier, but didn’t know what to do with their time in the gym. Time after time they would tell me that they just chose to do the same cardio or class, with no real structure to their workout,” Brewster said.
“In my many years of coaching, I offered personal training both face-to-face and online, with exceptional results, so I thought it was time to develop something radical; SupaChick was born.”
The SupaChick service provides personally tailored workout programmes in the form of 3D animated movement videos. As well as demonstrating how to perform each exercise in the programme, it also tells users their recommended workout time, reps, rest periods, and tempo based on their level of fitness, age, and personal fitness goals.
“These tailored cycles give clients the structure they need to reach their health and fitness goals without the time constraints and expense of a face to face personal trainer,” said Brewster. “Alongside this, our website is constantly updated with blogs, aimed at women wanting to focus on their fitness, wellness and lifestyle. It’s the Sex in the City of fitness.”
The ethos of SupaChick is to promote healthy female body image. The blogs and app is designed to boost strength and confidence, through addressing women’s fitness, wellness and overall approach to life.
“My goal is to ensure that my clients feel happy, balanced, and healthy from the inside out,” Brewster added.
The app, powered by SupaChick’s partner Bodireel, is free to download.