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Total Mom Inc. Announces Top Five Mom Entrepreneurs Who Will Pitch for a Chance To Win $30,000

As the economy transitions from recovery to normal growth, Canadian entrepreneurs are playing a more important role. Recognized as Canada’s fastest-growing business community for mom entrepreneurs, Total Mom Inc. announces its top five finalists who will compete in the third annual Canada’s Total Mom Pitch. Presented by the Scotiabank Women Initiative and powered by GoDaddy, Total Mom Pitch is growing the Canadian mom entrepreneur community and supporting them with the knowledge and tools to help build, scale, and maintain a profitable business while navigating global economic impacts.

The top five finalists will have the opportunity to pitch their business for a chance to win the Grand Prize of $10,000 in non-repayable cash and over $20,000 in top-notch business services. The winner will be announced live on May 30, 7:00-9:30 p.m. EST. Tickets are available online to attend the Total Mom Pitch finale and watch the top 5 finalists.

Top Five Finalists for the Mom Entrepreneurs Prize

  1. World Moss Inc. | Nerissa Karacic |
  2. ProducKIDvity | Alexandra Carnio |
  3. Tayybeh Foods | Nihal Elwan | 
  4. Superminds Inc.  | Andrea  Talpos | 
  5. Soft and Butter | Jasmine Swimmer  | 

“Busy moms face challenges with time, resources, and funding, but they are passionate and eager to turn their business dreams into a reality, ” says Anna Sinclair, CEO & Founder of Total Mom Inc.  “As moms, we already wear so many hats; It’s extremely difficult if you add finance, marketing, sales, social media & all the rest on top of juggling motherhood.”

Total Mom Pitch Program

The Pitch program is a national initiative that breaks down critical barriers for women when launching and growing their businesses.

Successful female executives reviewed more than 700 Canadian businesses and narrowed down 100 semi-finalist applicants into the top five. The semi-finals provided national media and business exposure, while the Top 100 accelerator program connected entrepreneurs to experts, brands, and services to advance their business. With over seven thousand votes, the finalists continue to share media and sales success stories at each meeting. The list of the top 100 semi-finalists can be found here.

“As we continue to rebuild, small businesses will remain the backbone of our economy – and we must take every opportunity to help them thrive,” adds Sinclair.  “The Total Mom Pitch initiative is bringing together credible brands and companies, and educating over 2,200 women entrepreneurs across Canada.”

Funding challenge for mom entrepreneurs

Access to funding for women-owned businesses is still a hurdle. Mothers are often torn between their personal and professional lives, making difficult decisions about their careers and family roles.  Total Mom Inc. has partnered with Women Entrepreneurship Knowledge Hub (WEKH) on a market research initiative. By completing an application, Total Mom Inc. will collect valuable insights to help government entities and regional not-for-profits on how to help moms in business succeed.

This startup pitch competition includes Recognition Awards Show & Afterparty + Headlining speakers, musical guest performance + Door Prizes & Giveaways 7 PM-9:30PM PM EST Canada’s promising business owners pitch to take home the $30,000 grand prize.

Preparation for the Pitch Finale

The top five are assigned a Pitch Coach and mentors to prepare them for the Total Mom Pitch Finale. The following are the Executive Judges:

  • Sloane Muldoon- The Scotiabank Women Initiative
  • Anne De Aragon- GoDaddy Canada
  • Kerri-Ann Santaguida- American Express
  • Annie Marsolais- Business Development Bank of Canada
  •  Stacey Madge- Visa Canada
  • Divya Gugnani- Wander Beauty
  • Sarah Jordan- Mastermind Toys
  • Kuppulakshmi Krishnamoorthy- Zoho Corporation
  • Laura Lenz- OMERS Ventures
  • Agatha Alstrom – Export Development Canada
  • Carinne Chambers Saini- Diva International
  • Tanya Hayles- Black moms connection
  • Kimberly YEUNG- BDC
  • Tanya Knight – MNP
  • Maria Locker- RevolutionHER

In addition to the pitch competition, mom entrepreneurs are encouraged to attend The Total Mom Business Summit. The digital business event, presented by Clearco, and powered by Zoho, runs from May 30 to June 3, 2022.  Attendees will experience a business lifestyle event with workshops, masterclasses, panels, networking, and fireside chats.

VIP tickets, including a shipped VIP BOX sponsored by UPS, will go towards business grants and programs for mom entrepreneurs. They will be released later this fall. VIP tickets, which can be purchased at, feature products from brands like Wander Beauty, CheekBone, Diva, UPS, and Better Snack. Better you, BlueSky Beauty, Olaeda and MantraBand.

Quotes from Total Mom Pitch team & sponsors

“Our goal is to create a strong, educated, and strategic community to prepare mom entrepreneurs for the future. I see entrepreneurship as the next go-to option for Canadian moms to build financial stability and wealth for themselves and their families. There’s a massive gap in what’s currently offered to moms looking for real change, empowerment, and professional advancement. Total Mom is Investing in women-owned business ideas while highlighting women who are innovative in solving today’s problems and driving tomorrow’s impact.”- Anna Sinclair, CEO & Founder of Total Mom Inc.

The Scotiabank Women Initiative is proud to support Total Mom Pitch and celebrate the entrepreneurial spirit during these trying times.  The Total Mom Pitch offers a forum for women-led businesses where their ideas are heard and they can access expert advice. This makes our involvement with the pitch program a natural one.” – Gillian Riley, President, and CEO, Tangerine Bank and Executive Sponsor of The Scotiabank Women Initiative.

“Growing a business is extremely rewarding. It’s inspiring to witness so many women entrepreneurs prioritizing an online presence to do so,” said Anne De Aragon, Vice President and Country Manager, GoDaddy Canada. “These top five finalists are a testament to the hard work and resilience of women small business owners. GoDaddy is proud to partner with the Total Mom Network and provide tools and resources women entrepreneurs need to get online.” – Anne De Aragon, Vice President and Country Manager, GoDaddy Canada

“Women business owners and entrepreneurs face unique difficulties during these uncertain times. Our government is taking actions to give them much-needed support, so they can keep their businesses open and get through this crisis. We will continue to help them—and all small businesses—go through the COVID-19 pandemic.” –  The Honourable Mary Ng, Minister of Small Business, Export Promotion and International Trade

The Total Mom Pitch 2022 Sponsors & Judges

Pitch Sponsors 

  • Scotiabank Women Initiative
  • GoDaddy Canada
  • Business Development Bank of Canada
  • Export Development Canada 
  • BarterPay
  • WEKH
  • UPS
  • Visa Canada
  • Moneris
  • North Forge
  • Charming Media
  • Reach Global
  • Veuve Cliquot
  • Volition

Business Summit Sponsors 

  • Clearco
  • ZOHO 
  • American Express 
  • MNP
  • OWNR

About The Total Mom Inc.

Total Mom Inc. is a social enterprise and media company that produces programs, event experiences, products and services that take moms from overwhelmed to supported personally and professionally. Anna Sinclair, a mom of two boys, founded Total Mom Inc. in 2017 after discovering a lack of valuable support offered to busy moms like her. Anna produced and launched Canada’s largest holistic festival for moms – The Total Mom Show – in partnership with some of North America’s largest brands to turn back the focus to moms. The Total Mom Network offers moms a holistic support system through the Total Mom Business Community.

About The Scotiabank Women Initiative

The Scotiabank Women Initiative is a comprehensive program to help advance women-owned and women-led businesses across Canada through three key pillars: Access to Capital, Mentorship and Education. Since the launch in December 2018, The Scotiabank Women Initiative has achieved several notable milestones. The Bank deployed $3 billion dollars in capital to women-led businesses in its first three years. The program has engaged more than 1,500 women through our Boot Camps and group mentorship sessions across Canada. We formed The Scotiabank Women Initiative Advisory Board of Scotiabank executives, who provides facilitated small group mentorship sessions to help women grow their businesses. We also developed an online Knowledge Centre for self-directed learning. For more information on The Scotiabank Women Initiative, visit

For more tips on how to manage physical and mental health as a mompreneur, read our article on Lioness.

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