EDITOR’S NOTE – Pastries and more specifically, whoopie pies – a dessert made of two petite cakes with filling in between – were a staple of my New England upbringing. The women in my French-Canadian family have been whipping up whoopie pies and assorted sweets for generations and I’m, quite proudly, no exception.
When I came across Wicked Whoopies at a grocery store in Maine last summer I was compelled to put them to a taste test and find out more about their creator, Amy Bouchard. Her grassroots to wholesale journey immediately warranted a cover story, and not just because my informal taste test went well: the chocolate chip and the peanut butter are my favorites! Bouchard, like so many of my family members, baked whoopie pies in her own kitchen to please family and friends until she decided to take it a step further and sell them at local grocery stores 21 years ago. Local growth in her home state of Maine, combined with a feature on “The Oprah Show” in 2003 and other major news outlets, has propelled her from making five dozen whoopie pies by herself in her kitchen each day to a full staff whipping up more than 10,000 whoopie pies daily within her 18,000 square-foot commercial space and two retail locations. Talk about a recipe for success!
Katelyn Rousselle, founder of The Skin Room in Alberta, Canada, also cooked up her own recipe for success in the form of Pink Wipes, a 100-percent Vegan, personal wipe for women. Acne had plagued her skin beginning at age 13 and never seemed to let up. She was convinced there had to be a better solution to acne treatment and skincare that didn’t involved strong medication. Turns out, Rousselle was right and she’s made her living thanks to such ingenuity.
Before I sign off on this month’s issue, I’d also like to make note of another story published by our very own founder and publisher, Natasha Clark. Earlier this month she reached a milestone birthday, her 35th, and chose to share her feelings quite candidly with our readers. She aptly titled her story: “Jason Bateman. Mozart. And Why Milestone Birthdays Like 35 Freak People Out.” Even though her article isn’t officially a part of the August issue of Lioness Magazine, it was published via our daily website and turned out to be one of our highest viewed and shared via social media to date! Natasha’s candor surrounding this milestone provides readers with an entertaining look into her personal and professional journey, as well as comedic insight into how life seems to be what happens when we’re busy making other plans. We can all learn something from our Pack Leader, Natasha, and how, no matter what our age may be, we should commit to making all of our moments – even the small ones – great!