Events Marketing Resources

The Realities of a Recession: Adapting Your Offerings for Nervous Buyers [Workshop Recording]

Welcome to our first Lioness Community Event! Hosted by Samantha Stone, author of Unleash Possible and founder of The Marketing Advisory Network, “The Realities of a Recession” discusses the economic challenges business owners are struggling with and how that may impact customer behavior. She provides concrete, actionable tips and tailored advice through a Q&A session with attendees.

If you couldn’t make it to the original event, don’t worry. We have the workshop recording here so that everyone can enjoy and learn. Be sure to read on for a link to our next community event: networking!

About “The Realities of a Recession”

Even if your business is strong, your customers are getting nervous. Economic uncertainty, massive layoffs in the tech sector and energy prices that remain high have buyers bracing for a recession. In this session, we discuss the five actions you should take now to ready your business to survive the ups and downs that are to come.

About Samantha Stone

Samantha, author of Unleash Possible: A Marketing Playbook that Drives Sales, is a revenue catalyst who helps bridge the gap between buyers, sellers and marketing for organizations that have complex selling processes. She’s a fast-growth, marketing strategist, researcher, speaker and consultant who has also managed to find time to raise four children with her husband, David. Throughout her career, she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies. In 2012, she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.

Read our coverage of Unleash Possible here.

Don’t miss our next event!

Ready to connect with other Lionesses? We’ll be hosting a networking meeting on March 21st from noon to 1 p.m. Click the button below to register on Zoom!

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