The summer slump is complete BS! Summer is usually everyone’s favorite season, it’s a time to be free and to have fun but many business owners complain about the lack of business. Well they are doing it wrong! Don’t let your business suffer from the supposed summertime sadness. Learn from seven figure entrepreneur, Stephanie Synclair, author of “Shut Up and Do The Work.” We are sharing her five tips to help people business eradicate that summer slump.
1. Invest in an app: Part of the reason that sales slump, especially for businesses where the major marketing is done online, is that no one is sitting in front of the computer. Everyone is spending as much time on the beach as possible this time of year and a laptop or desk top is the last thing on their mind. That said, mobile use is higher than it has ever been and if you have an app that makes buying your programs, products and services a breeze from any device, on the beach or in the mountains, you’ll decrease your chances of experiencing the summer slump.
2. Three month packages: If you’re a service based company, consider selling packages right before summer comes in. 3 month packages that ensure that revenue is still coming into the business and ensures that you can give this client/customer what they need throughout the summer. Even if sales slump during the summer months, your revenue won’t because you’ve secured summer contracts.
3. Show up where they are: If your client is at the beach and not at the computer or watching tv, they likely won’t see your marketing. How can you get in front of them where they are? Again, with mobile use higher than ever, consider marketing on online platforms such as social media and popular blogs, places where your audience frequent, even during the summer. Since brand awareness doesn’t slump, neither does sales.
4. Start building your mailing list early: Assuming that at this point every business at minimum has a mailing list. If not, get one. TODAY! The best way to stay in front of your clients/customers is to stay in their inboxes. This is your “in” for your customer. Make sure you’re sending regular emails, at least weekly, with your sales, offerings and insight.
5. Get in on the summer fun: Make your offering a part of what is exciting about summer for your customer. Are you a retail store? Make sure you have the summer “must haves” a part of your inventory. A couple of summers ago, I added summer trips to Italy for business consulting and coaching apart of my offering. Not only did you get to laser focus on your business and its growth with an expert but you were able to do so from the Mediterranean. I opened the doors and it was filled in less than 48 hours. How can you get in on the summer fun with your clients and customers?
You can learn more in Stephanie’s new book. “Shut Up and Do The Work.” Stephanie guides readers through the 80/20 rule of success, with 80% being mindset and 20% being action. By the end of the book, readers know where they are in the entrepreneurial spectrum, discover the thought processes and belief systems that are holding them back, and how to eradicate these beliefs. It’s not enough to just eradicate those beliefs, though. Once done, Stephanie takes her readers through her foolproof system to replacing those beliefs and reprogramming the success blueprint.