London Luxury Hotel Turns Into Coworking Space For Female Founders And Freelancers - Lioness Magazine
Tzvete Doncheva, head of business development at Spacemize and Emilia Lehmann, one of Spacemize’s first customers who works in hospitality. (Gabor Lenart)
Inside The Office

Spacemize Brings Coworking For Female Entrepreneurs To Luxury London Hotels

A new membership club which provides an inspiring environment for women leaders to work and network opens in some of London’s most exclusive hotels.

Spacemize has partnered up with leading London hotels to turn their underused bar areas into productive work spaces during the day. It acts as a coworking alternative that is more productive than working from home, more convenient than working from a coffee shop and cheaper than renting a coworking desk. It is a mobile office solution for women with flexible work schedules who want to work out of a space that is convenient, cost-effective and set within seven of London’s most exclusive venues. 

Former national beauty queen Tzvete Doncheva has grown and guided Spacemize since day one. “I would go to work in hotels in between classes or appointments even as a student. It’s a nice environment but it can be intimidating as a lone woman, especially during rush hours,”
Doncheva said. “I’d wish there was a designated, more private area where I could quietly work on projects without being approached. Additionally, having several cappuccinos across luxury hotels every day can get pricey.’ She found many other women felt the same. “I wanted to create a stimulating space for females to do business in, connect and expand their social circle through monthly motivational workshops and events.”

The work space includes a desk at leading London hotels with complimentary hot drinks, Internet and discounts on food and beverage at 129 British pounds ($166 USD). In addition, members are also a part of an exclusive network that gives them access to perks and discounts from partner brands such as organic food brand Rude Health and posh beauty salon Duck&Dry. Spacemize is hosting its first event on female entrepreneurship’ on Feb. 26 with leading think tank The Entrepreneurs Network.

Doncheva, Spacemize’s business development director added, “Working remotely can be isolating – a lot of times the lines between work and private life get blurred.” A recent Epsom survey of freelancers found 46 percent of respondents felt ‘isolated’, while a further 25 percent of them experienced depression.

“To work independently but to belong to a larger community of innovators, this is what Spacemize strives to achieve. For the price of less two Starbucks a day,” Doncheva said.