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Sally Beauty Holdings Cultivate Program Provides Opportunities for Female Entrepreneurs

The Sally Beauty Holdings Cultivate accelerator program empowers female entrepreneurs and provides them with the tools needed to grow their businesses within the beauty community

The beauty of empowerment

Sally Beauty Holdings announced all four brands selected for the 2020 Cultivate Cohort have been granted distribution. Customers will be able to purchase Peculiar RootsUniQurl and Pattie Yankee Products at select Sally Beauty stores. These products are also available online at and In addition, True + Pure Texture will continue to be available online at and The Cultivate program is designed to empower female-founded brands and help bring their visions and business plans to life.

Accelerating beauty brands

Sally Beauty has a long history of supporting and launching female-founded businesses. For instance, it was the first national beauty retailer to distribute popular women-owned hair care brands like Made Beautiful and Mielle Organics. Sally Beauty has provided widespread distribution of these brands from their earliest days. This support helped accelerate their businesses into becoming some of the most well-known and loved hair care brands sold today. Continuing this legacy, Sally Beauty Holdings launched Cultivate – For Women by Women in 2018 as a business accelerator program. Above all, this program aims to help female beauty entrepreneurs grow their businesses.

“We have always recognized a need for female entrepreneurs to have a platform to effectively expand their businesses,” said JC Johnson, Group Vice President, Digital Strategy and Innovation, Sally Beauty Holdings. “These four incredible brands make us proud, and we are excited to be part of their journey. We look forward to partnering with many more emerging brands and female entrepreneurs in the future!”

Supporting female founders

This year’s finalists consisted of an inspiring and accomplished group of female founders. Sally Beauty Holdings is committed to investing in emerging brands. Therefore, the Company chose to support all four deserving female founders. Each product is unique and fills a current gap in the market. Sally Beauty Holdings rewarded the Cultivate Cohort brands with business grants worth a combined total of $60,000 and exclusive access to a virtual four-week retail readiness boot camp that culminated with a pitch presentation.

During the virtual presentation, each brand received valuable feedback from key leaders such as Chief Executive Officer Chris Brickman, Chief Merchandising Officer Pam Kohn, Sally Beauty President John Goss, and Cosmo Prof President Mark Spinks. In addition to distribution, Sally Beauty will be putting Marketing support against all of the brands through its social, digital, e-commerce, and in-store channels, where applicable.

2020 Cultivate Cohort Beauty Brands:


  • Formulated for kinky curls, Registered Nurse Alexis Stanley developed UniQurl’s hair care line to serve a hair type that has traditionally lacked options. Therefore, each product is designed to maintain and nourish naturally kinky hair to reveal its unique curl patterns with gentle cleansers, powerful moisturizers and silkening conditioning agents like aloe vera, mint, coconut and almond. Infused with natural and organic ingredients, UniQurl products melt away stubborn tangles with minimal effort while improving elasticity and shine.
    • The following products are available in select Sally Beauty stores & online at and
      • UniQurl AloeMint 2-in-1 Conditioning Shampoo
      • UniQurl AloeMint 2-in-1 Silkening Deep Conditioner
      • UniQurl Aloe & Coconut 4-in-1 Styler
      • UniQurl Aloe & Almond Moisture Sealing Hair Oil

Peculiar Roots

  • Driven by their passion to see consumers with locs and natural hair receive the pampering and care they deserve, Carl and Tara Darnley set out to create Peculiar Roots. The buildup-free hair care collection conditions, cleanses and moisturizes the hair and scalp with a flake-free formula.
    • The following products are available in select Sally Beauty stores & online at and
      • Braids, Locs & Twist Firm Hold Pomade
      • Nourishing & Conditioning Hair Oil
      • Cherry Blossom Refresher Spray with Rose Water
      • Clarifying & Detox Charcoal Shampoo
      • Flaxseed Styling Mousse

Pattie Yankee Products 

  • Celebrity nail artist Pattie Yankee, one of the most sought-after nail experts in the industry, is taking DIY nails to the next level with her line of quick nail extension solutions. Inspire Nails are easy to apply and just as easy to remove without damaging the natural nail. The clear and natural nail extensions serve as a blank canvas suitable for any nail polish, gel polish or nail art.
    • The following products are available in select Sally Beauty stores & online at and
      • Inspire 24 DIY Pre-Glued Clear Almond Nails
      • Inspire 24 DIY Pre-Glued Natural Square Nails

True + Pure Texture

  • Celebrity stylist, natural hair expert and salon owner Pekela Riley was inspired to create a line of products made for women of color from diverse backgrounds. She created a luxury collection of natural-looking hair extensions specifically designed to blend in with multicultural hair. True + Pure Texture ponytail and clip ins are meticulously crafted to develop beautiful, natural hair textures that blend kinks, coils, curls, and waves.
    • The following products are available online at and
      • Jasmine Coil Ponytail
      • Jasmine Coil Clip In
      • Jasmine Coil Clip In

For more information about the Cultivate Cohort, visit

About Sally Beauty Holdings, Inc.

Sally Beauty Holdings, Inc. sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. The Company operates more than 5,000 stores, including 143 franchised locations.

Sally Beauty Supply stores offer up to 8,000 products for hair color, hair care, skin care, and nails. Beauty Systems Group stores, along with its outside sales consultants, sell up to 10,500 professionally branded products, intended for use in salons and for resale by salons to retail consumers. For more information, please visit

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