One of the most successful self-made female entrepreneurs in America is changing the moneymaker game for influencers. Twila True created RivalGlam with her husband, Alan, to bridge the gap between new commerce, advanced operation, retail distribution and the influencer market.
True, CEO behind True Family Enterprises said, “We thought… if we’re able to develop a business model that harnessed the power of influencers and their organic audience reach, then through their social footprint, we could create a powerful monetization platform for influencers based on branded products with a built-in sales and marketing channel” when asked where the idea of RivalGlam came from.
With her successful release of Twila True Beauty and Twila True Fine Jewelry, True is now using her gained knowledge to help influencers build their brands.
RivalGlam is an online marketplace and product ecosystem allowing the world’s top social influencers to explode. The platform grants influencers the opportunity to cross-sell their co-developed beauty and fashion lines with Twila True Collaborations. These can include anything from accessories to makeup and so much more. Each social influencer has their own section of the website, allowing easy access for consumers looking to purchase that influencer’s products specifically.
Offering a seamless and organized business model for social influencers, RivalGlam helps influencers engage with their fans while developing their own branded products through RivalGlam. RivalGlam currently has more than 50 portfolio companies under their ownership ranging from beauty and food to entertainment and creativity.
The self-funded company is expected to continue to grow and has a bigger vision for a digital marketplace, “RivalWorld”. Social influencers will be able to create their own branded products and cross-sell those brands on the RivalWorld platform.
“We’re planning for explosive growth with the introduction of RivalWorld in the coming months. RivalWorld expands on RivalGlam’s foundation, a marketplace for influencer-driven brands. However, it will encompass a wider landscape from fashion and sports, to pets and home, etc.” True added.
RivalGlam allows for consumers to quickly find their favorite influencer products on their thriving marketplace. By visiting their site rivalglam.com, consumers are able to browse through offered products, whether that is based on a specific influencer or not. Products include jewelry, purses, nail polish and many other beauty products.
Currently, the platform is offering many unique brands from countless known influencers. “Basketball Wives” star Evelyn Lozada’s signature hoop earring collection quickly sold out within twelve hours of being on RivalGlam.
Along with already established influencers, there are many more blooming with ideas of their own to launch on the platform. Social media icons like Joanna Krupa, Nitraa B, Evesther and Katelynn Ansari are next in line to launch their brands. In addition to those, RivalGlam currently has many social influencers extraordinarily interested in their services.
“Aside from receiving inbound inquiries daily, we have an in-house influencer-talent agency called Social Artists Int’l (SAI) who sit on the pulse of pop culture, and influencers and supported by a robust social analytics process spearheaded by our in-house creative agency TypeLab” True stated.
RivalGlam is planning for an explosive growth over time, especially with their new launch of RivalWorld. Taking over the social influencer world, True has created a new platform for consumers to shop their favorite products from their top rated influencers.