Nicole Roberts Jones is a best-selling author, as well as, the founder and CEO of FIERCE Factor Lab: a career and lifestyle firm. This month she kicked off her Find Your Fierce Tour in Los Angeles and caught up with Lioness to talk entrepreneurship and women mastering their gifts.
Jones is known for her workshops and product development coaching for aspiring entrepreneurs. Her clients have included Lisa Nichols, The Steve Harvey Act Like A Success Academy, The BOSS Network and more.
Jones is currently hosting the Find Your Fierce Tour. The Find Your Fierce Tour brings some of her popular work right to the entrepreneurs back yard. Her remaining tour stops include Washington D.C. this week on March 18, Houston on March 25 and Boston on April 9.
“I really wanted to host this to help women do a few things. A lot of women own businesses or are entrepreneurs but do not make the money they desire, or frankly that they deserve. Some women work the nine to five and are more than ready to give their two weeks’ notice. I wanted to help them create an exit strategy. I wanted to create an atmosphere to give them the tools to do what I call ‘bank roll your brilliance.’ At each tour stop I am giving women the four steps they need to make profits on their purpose or passion,” Jones said.
Each event is four hours and is hosted at a woman-own. Jones walks the women through what she calls ‘The Fierce Framework.’ The purpose is to help women master four things. The first, what are you passionate about, what do you love that you could always do and never get paid for? The second is what are you proficient at? The third, what problem does it solve? “The number one reason I am committed to help women build multiple streams of income is because they are the answers to somebody’s problem,” Jones said. The fourth is, how do you make a profit? Jones said she helps women to understand and define each of those areas in their business so they can build a platform to make their profit.
She wants women to learn what she calls ‘APV Status.’ “A is: To understand the authority of their gift, not just understanding it or knowing what it is, but also being unapologetic about it. That’s where I get that fierce from which is a take on Beyoncé. The V is: building the visibility around it. It doesn’t matter if you have a gift if nobody knows it’s there. The P is: if you are going to profit off it you have to have at least three or four income strains at minimum in your business,” Jones said.
Two additional female entrepreneurs are also featured on each tour date. These are women that Jones believes have “found their fierce,” these are women that have created a fierce formula that allows their businesses to have multiple sources of income. Some of the women featured are Laticia Wilson, Lazandra Dial and Deborah Tillman.
Wilson is a women that works with veterans. She helps them live the same quality of life even after working in the active military.
Dial is a woman that helps women really understand their power and that their past doesn’t dictate their future. She shows them how to use their past as a launch pad to be all they are meant to be.
Both women have become best-selling authors. “Letting them tell their story and their journey helps others understand their gifts and how to monetize them,” Jones said.
Tillman, also one of Jones’s clients, is the star of Lifetime television’s, “America’s Super Nanny.” She will be highlighted on the Washington D.C. tour stop. “People think someone like her has everything on lock and that she wouldn’t need to systematize what she does, but without her creating a system she couldn’t help all the families coming to her,” Jones said.
Jones has been doing this work for 20 plus years. The tour was her way to reach out to more women and provide them with this insight. “Before I started doing this in 1993 I worked in the entertainment industry. I worked in casting and talent management for about eight years. I started a program at my church working with teenage girls and I loved it and that’s what catapulted me to working with women. I started volunteering and I loved it so I started to try to find a job that would help women and the rest is history,” Jones said.
The most difficult part about her job, according to Jones, is that she can see other people’s gifts before they can see them themselves. Jones wants people to stay true to themselves and do what they love, and not what they think will just make the most money. “Some people are willing and accepting of it and some people aren’t. Really what I’m doing is showing them themselves. So the hardest part is having to tell people the truth and holding them to be their authentic selves,” Jones said.
Jones’s piece of advice for women is not to look at or try to copy someone else’s business. There is no cookie cutter way to start up a business. One must find their own gifts and talents, and once they fully understand those gifts and talents, they will be in position to turn them into a profit.
Tyler St.Louis is a Creative Writing major at Western New England University. He is currently in his third year of college. Tyler describes him self as a novella writer, with a focus on the fantasy and horror genres. He is also a strong advocate for professional wrestling (which his friends find weird) because he views it as an art form more than a sport.