Cover Story

Nad’s Founder Sue Ismiel Is A Natural Problem Solver

Sue Ismiel is the woman behind the international brand, Nad’s, the no-heat hair removal gel. We talk to Ismiel about how she built her empire.
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Sue Ismiel is the woman behind the international brand, Nad’s, the no-heat hair removal gel. We talk to Ismiel about how she built her empire.

To access this post, you must purchase Lioness VIP Subscription or Lioness Monthly.

About the author

Tara McCollum

Tara McCollum, a New York native, currently resides in Houston, Texas, where she has learned to trade in cosmopolitans for margaritas, contemporary décor for bedazzled embellishments, and white winters for palm trees, but has held stead fast to her great love for the Yankees. With a bachelor’s degree in journalism from State University of New York at Purchase, she manages an office for an electrical company by day and is a loving mother to three beautiful furry animals by night. Never giving up on her dreams of one day becoming a novelist, she has slowly been documenting the crazy and unexpected soap opera-like turns of her life in the hopes of one day entertaining the masses with her unbelievable tales. Stay tuned.