Moxie & Moss Rebrand As Dovetail Workwear To Serve As The Staple Brand For Women In Male-Dominated Fields - Lioness Magazine
Dovetail Founders Kate Day and Kyle Marie Begley.
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Moxie & Moss Rebrand As Dovetail Workwear To Serve As The Staple Brand For Women In Male-Dominated Fields

Dovetail Workwear has developed its products, brand and mission collaboratively with female field testers around the country, ranging from construction workers to auto mechanics to artists and firefighters.

Working women around the world are celebrating a first in the market: the creation of workwear designed for them. Startup Moxie & Moss Workwear recently announced their rebranding as Dovetail Workwear and the availability of a national and international wholesale workwear line made by women, exclusively for women.

Its apparel products will soon be in retail locations across North America and Canada, in addition to the Dovetail Workwear online store. To mark this milestone, the company has relaunched as Dovetail Workwear and unveiled numerous products in new styles, fabrics, and extended sizes.

Dovetail Workwear has developed its products, brand, and mission collaboratively with female field testers around the country, ranging from construction workers to auto mechanics to artists and firefighters. More than two years of testing and research helped hone the company’s first women’s workwear item, the Maven Slim work pant, and inspired other new products and features.

The resulting journey reflects Dovetail’s commitment to the needs and styles of all women workers.

“We are really proud of how we are striving to fit all types of women,” cofounder Kyle Marie Begley said. “Whether you’re a rugged welder, field scientist, or studio artist, our democratic fit, high-quality stretch fabrics and pocket and pattern features translate throughout every part of a woman’s day. It’s workwear fit for the job and capable of anything.”

The company continues to break new ground with innovative fabric technologies, including durable and abrasion-tested stretch canvas and denim, gussets, and secured pocket components. All pants and overalls are available in sizes 000-24 with four inseam options. Since the company started last fall, it has sold out of every production run of the Maven pant.

As a female-led business that strives to meet women’s needs, Dovetail keeps its social mission to advance female occupational and economic advancement at the forefront of their work.

“Partnering with groups like Oregon Tradeswomen and SkillsUSA is the oxygen of this business,” cofounder Sara DeLuca said. “Groups like these enable women to enter non-traditional occupations by providing training, mentoring, community and support resources that lead women to success. Without such guiding partners, Dovetail Workwear would not be able to do the work that we do.”

Dovetail Workwear’s direct-to-consumer line is now ready for pre-order, with expected delivery in July. They will also attend Outdoor Retailer July 23-26 in Denver, Colo., where the entire line will be available for wholesale order.