Motherhood Care+, an innovative health, wellness and maternity care tech startup based in Malaysia, announced the successful completion of a seed funding round in December 2023. Care Ventures Group, a fund specializing in healthcare, wellness, medical and AI technologies, led the work.
The future of maternity care
Motherhood Care+ aims to elevate maternity care standards. They intend to integrate a comprehensive array of products and services from confinement centers, confinement nannies and confinement wellness providers. Recognizing the critical importance of prenatal and postnatal health & wellness for new mothers, the startup supports women throughout their 9-month pregnancy journey and the crucial first 100 days post-birth.
Motherhood Care+ is a female-led and female-founded company, established in May 2023 by Tan Yew Aik and Goh Shze Yinn. Tan brings over a decade of experience in the postpartum care and maternity industry. She is a co-founder and committee member of the Malaysian Postpartum Care Association. Goh offers a diverse background in finance and technology. She also serves as a board member of Nuren Group Limited, an Australian-listed parenting tech company. Their combined expertise and leadership are pivotal in driving the vision and success of Motherhood Care+.
Funding and future plans for maternity care
“We feel thrilled to partner with Care Ventures Group. Their investment underscores our mission to transform the maternity care and wellness landscape,” said SY Goh, Co-founder of Motherhood Care+. “With this funding, we plan to expand our platform and enhance our technology to streamline operations and optimize user experience. In the next six months, we aim to feature at least 750 confinement center rooms and 1,300 confinement nannies in the App. This will enable us to better serve mothers across Malaysia and Singapore.”
Care Ventures Group’s investment comes as Motherhood Care+ achieves operational profitability within less than a year of its inception in March 2024. The startup is set to launch its flagship technology platform, the Care+ Members App, in August 2024. The app aims to support 200 new mothers monthly by providing access to a curated selection of maternity care services.
Investor’s perspective
“We are impressed with the traction and metrics that Motherhood Care+ has achieved in such a short period,” said Dato Eng, Partner at Care Ventures Group. “Tan and Goh are domain experts. They combine extensive knowledge of the maternity industry with operational excellence in technology adoption and financial controls. I am excited to be part of this promising journey.”
Utilization of funds
The seed funding will support Motherhood Care+’s strategic initiatives, including merchant acquisitions, process optimization and technology advancement. Over the next six months, the startup aims to onboard over 750 confinement center rooms and 1,300 confinement nannies onto the Care+ Members App. These will enhance accessibility to quality maternity care services across Malaysia and Singapore.
About Motherhood Care+
Motherhood Care+ is a forward-thinking health & wellness tech startup dedicated to revolutionizing maternity care. Established in May 2023 and based in Kuala Lumpur, Malaysia, Motherhood Care+ aggregates products and services from confinement centers, confinement nannies and confinement wellness providers to support new mothers throughout their pregnancy and postnatal journeys. Led by co-founders Tan Yew Aik and Goh Shze Yinn, the company combines extensive industry expertise with innovative technology to enhance maternal health outcomes. Motherhood Care+ aims to elevate maternity care standards by integrating comprehensive solutions that prioritize the health and well-being of mothers and their newborns.
Add Comment