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News Briefs

LUDWIG+ CEO Barbara Yolles Named by EY as Regional Finalist for 2022 Entrepreneur Of The Year Award

The annual award from Ernst & Young celebrates pioneers tackling their biggest challenges.

LUDWIG+ is a fast-growing, woman-owned brand actualization and business acceleration company. It recently announced that its CEO Barbara Yolles was named by Ernst & Young (EY) as a finalist for its esteemed Entrepreneur Of The Year 2022 Michigan and Northwest Ohio Award.

The award

Entrepreneur Of The Year is one of the preeminent competitive business awards for entrepreneurs and leaders of high-growth companies. A panel of independent judges assessed candidates on entrepreneurial spirit, purpose, growth and impact—among other core contributions and attributes.

“I am incredibly grateful to Ernst & Young for this recognition,” said Yolles. “It is so gratifying to be nominated alongside so many other talented and hard-working individuals. My success is a testament to the high level of passion and creativity displayed by everyone in the LUDWIG+ family. This is truly a team effort. I’m so proud of what we’ve been able to accomplish as a company in less than three years.”

Barbara Yolles

Yolles is a heavy-hitting brand architect with an expansive career in marketing and advertising. She has worked with industry giants including McDonald’s, Campbell Ewald, Johns Hopkins Medicine and TJ Maxx Corporation, among others. In 2013 Yolles left the advertising world to become CMO at an $8 billion mortgage company. When the company had an acquisition, Yolles and her all-star marketing department set off on their own. They officially became LUDWIG+ in 2019.

Since its launch less than three years ago, LUDWIG+ has experienced significant growth. Today, the Michigan-based company has more than 50 full-time employees. It clients in financial services, healthcare, technology and a variety of other categories. In May 2022, LUDWIG+ was named Agency of the Year at the 2022 American Business Awards.

Event details

The regional finalists will be recognized and winners will be announced at the Michigan and Northwest Ohio awards celebration on June 23, 2022. Awards will take place at One Campus Martius in Detroit. Regional winners will be considered by the National independent judging panel for the Entrepreneur Of The Year National Awards. That event will happen in November at the annual Strategic Growth Forum. The Entrepreneur Of The Year National Overall Award winner competes for the EY World Entrepreneur Of The Year Award in June 2023.

For over 35 years, EY US has celebrated the unstoppable entrepreneurs who are building a more equitable, sustainable and prosperous world for all. The Entrepreneur Of The Year program has recognized more than 10,000 US executives since its inception in 1986. Entrepreneur Of The Year Award winners have exclusive, ongoing access to the experience, insight and wisdom of fellow alumni and other members of the entrepreneurial community in over 60 countries — all supported by vast EY resources.


Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards are presented by PNC Bank. In Michigan and Northwest Ohio, sponsors also include Donnelley Financial Solutions, Trion Solutions Inc., Foley & Lardner LLP, and Tanner Friedman Strategic Communications.

About Entrepreneur Of The Year

Entrepreneur Of The Year is the world’s most prestigious business awards program for unstoppable entrepreneurs. These visionary leaders deliver innovation, growth and prosperity that transform our world. The program engages entrepreneurs with insights and experiences that foster growth. It connects them with their peers to strengthen entrepreneurship around the world. Entrepreneur Of The Year is the first and only truly global awards program of its kind.

It celebrates entrepreneurs through regional and national awards programs in more than 145 cities in over 60 countries. National overall winners go on to compete for the EY World Entrepreneur Of The Year title. ey.com/us/eoy

About EY Private

As Advisors to the ambitious, EY Private professionals possess the experience and passion to support private businesses and their owners in unlocking the full potential of their ambitions. EY Private teams offer distinct insights born from the long EY history of working with business owners and entrepreneurs. These teams support the full spectrum of private enterprises including private capital managers and investors and the portfolio businesses they fund, business owners, family businesses, family offices and entrepreneurs. Visit ey.com/us/private

About EY

EY exists to build a better working world. It helps create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, EY has teams in over 150 countries. They provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. EY member firms do not practice law where prohibited by local laws. For more information about our organization, please visit ey.com.

Ernst & Young LLP is a client-serving member firm of Ernst & Young Global Limited operating in the US.

About LUDWIG+ 

LUDWIG+ does not just create mind-blowing, category-disruptive marketing and advertising, it permeates organizations to unearth ways to fuel business growth, drive the brand-defining idea to every corner of an organization, and elevate people and business. The agency specializes in everything from beautifully produced and high-impact videos, to advocacy initiatives, technology experiences, training modules, sales pitches, call-center call scripts and more. LUDWIG+ brings a collaborative, inter-disciplinary approach to everything it touches – brand positioning, brand architecture, brand image, strategy, creative, technology product and development, media planning and buying, digital, social, production, video/editing/animation, public relations, print, email, SEO, CRM and B2B. For more information, visit www.ludwigplus.com.

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