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Finding Funding News Briefs

L’Oréal Paris Women of Worth Hosts Celebration to Honor 10 Female Changemakers

For the 18th year, global beauty brand L’Oréal Paris USA continues to elevate and honor the impact of female non-profit leaders through its trailblazing Women of Worth program. Recently, L’Oréal Paris Women of Worth hosted its annual celebration event at NeueHouse Hollywood in Los Angeles. The brand’s iconic lineup of spokespeople included Camila Cabello, Eva Longoria, Andie MacDowell, Helen Mirren, Aja Naomi King and more to recognize the Women of Worth 2023 honoree class.

For the second year and in partnership with Warner Bros. Discovery’s Courageous Studios, the inspiring in-person celebration can be streamed from home beginning on December 5 at www.WomenofWorth.com and on the L’Oréal Paris’ YouTube channel. The celebration showcased the inspiring stories of the 10 honorees. The event highlights the pressing issues their organizations serve including climate action, gender equality, quality education and more.

Closing equity gaps for nonprofits

“Women’s empowerment continues to be an essential mission of our brand,” said L’Oréal Paris USA President, Ali Goldstein. “We approach two decades of this impactful program. We are honored to once again champion 10 women uplifting their communities through service. These women showcase resilience, courage and strength. They embody our iconic tagline ‘Because you’re worth it.'”

“Closing equity gaps impacting vulnerable populations is a personal passion of mine, particularly within the LatinX community,” said actor, director, producer and activist Eva Longoria. “I’m honored to join the L’Oréal Paris family this year in honoring the incredible change these women are inspiring. They fight for a better world for all of us.”

Women of Worth 2023 honorees

The Women of Worth 2023 honorees and their non-profits include high school student and Founder of Rise N Shine FoundationShrusti Amula (Clarksburg, MD)Founder and Chief Visionary Officer of Tools & Tiaras, Inc. Judaline Cassidy (New York, NY), Founder & Chairwoman of Twilight Wish FoundationCass Forkin (Jamison, PA), Activist, Founder and Executive Director of Climate CardinalsSophia Kianni (McLean, VA), Co-Founder and Executive Director of Yes We Can World FoundationEstefanía Rebellón (Burbank, CA), Co-Founder and President of Possibilities of Free2Luv®Tonya Sandis (Seattle, WA), Founder and Executive Director of Kits to HeartSonia Su (Columbia, MD), Founder and Director of Sahiyo U.S.Mariya Taher (Cambridge, MA), Co-Founder and President of 16 Strong ProjectSamantha Wettje (Bardonia, NY) and Co-Founder and Executive Director of Disability EmpowHer NetworkStephanie Woodward (Rochester, NY).

Each honoree received a $25,000 grant through L’Oréal Paris’ intermediary grantmaker, GlobalGiving for their non-profit organizations. Honorees receive mentorship from the L’Oréal Paris network and a national platform to share their stories/missions with the world. Lack of funding is one of the most common roadblocks for nonprofits. L’Oréal Paris has created a way to continue to support these critical causes. In partnership with GlobalGiving, the brand established the L’Oréal Paris Women of Worth Fund. The program encouraged donations benefitting all 10 of this year’s honorees. Visit www.globalgiving.org/womenofworth to learn more.

Nominations open for Women of Worth 2024

In partnership with Points of Light, a global nonprofit organization that inspires, equips and mobilizes millions of people to take action that changes the world, nominations are open for the class of 2024 honorees through International Women’s Day on March 8, 2024. Nominate a woman you know at www.WomenofWorth.com for their chance to receive up to $25,000 for their organization. They will also receive a national platform to tell their stories and opportunity to build a network that amplifies their causes.

For more information about the signature philanthropic program, this year’s honoree class and how to tune in to the celebration event, visit www.WomenofWorth.com and L’Oréal Paris FacebookInstagramTwitterTikTok and PinterestJoin the conversation and follow along by using hashtag #LOrealParis #WorthIt.

About GlobalGiving

GlobalGiving is a top-rated nonprofit that makes it easy and safe to give to local projects around the world. They provide fellow nonprofits with the tools, training and support they need to thrive. Since 2002, GlobalGiving has raised more than $826 million from 1.7+ million donors for 34,000 projects in 175+ countries. To learn more, visit www.globalgiving.org.

About L’Oréal Paris USA

The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women. The division offers luxurious and innovative products and services available in the mass market. The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women.

For more than 100 years, L’Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care and styling. Brands include Superior Preference, Féria, Colorista, Elvive, the Ever Collection and Elnett Satin Hairspray. L’Oréal Paris provides scientifically advanced skincare products. They are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect and Sublime Bronze. L’Oréal Paris’ cosmetics include Voluminous Lash Paradise, Infallible, True Match, Colour Riche, Voluminous and Visible Lift collections.

Find more information about L’Oréal Paris and receive personalized advice, expert tips and exclusive content. Visit www.LOrealParisUSA.com or follow on Instagram, Twitter, Facebook, TikTok and Pinterest.

About L’Oréal Paris Women of Worth

For the last 18 years, L’Oréal Paris’ signature philanthropic program, Women of Worth. It has brought to life the brand’s iconic tagline, “Because You’re Worth It,” by championing women whose unwavering resilience, bravery and courage show the power of owning one’s worth.

Each year, ten founders and leaders of grassroots non-profits are recognized for their work. The honorees come from across a breadth of charitable causes. They receive charitable funding, mentorship to build their organizations and a national platform to share their story.

Read more about women-led nonprofits in our series.

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