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L’Oréal Paris Inducts Ten Extraordinary Changemakers into Its Signature Philanthropic Initiative, Women of Worth

Recently, #1 global beauty brand L’Oréal Paris USA announced its 2023 L’Oréal Paris Women of Worth. This recognized the charitable achievements of 10 extraordinary nonprofit leaders working to address the nation’s biggest issues.

The 2023 L’Oréal Paris Women of Worth class joined an incredible network of 170 previous honorees. The honorees champion a diverse range of causes and beautifully embody the brand’s iconic tagline, “Because You’re Worth It.” To help alleviate some of the challenges female nonprofit leaders face, L’Oréal Paris will facilitate a grant of $25,000 for each honoree through its intermediary grantmaking partner, GlobalGiving. In addition, the brand will provide business mentorship and increased visibility through the brand’s national platforms.

For the first time, L’Oréal Paris, in partnership with GlobalGiving, has established the L’Oréal Paris Women of Worth Fund. This will allow consumers to make a donation that benefits all 10 of this year’s honorees. Visit GlobalGiving.org to learn more.

“It is with great pride that we welcome 10 more incredible change makers into the L’Oréal Paris Women of Worth family now 180 women strong,” said L’Oréal Paris USA President, Ali Goldstein. “We champion female nonprofit leaders and their selfless work. We hope to inspire people to tap into their own sense of worth to create positive change.”

Women of Worth recipients

In collaboration with Points of Light, the world’s largest organization dedicated to volunteer service, L’Oréal Paris has selected: high school student and Founder of Rise N Shine FoundationShrusti Amula (Clarksburg, MD)Founder and Chief Visionary Officer of Tools & TiarasJudaline Cassidy (New York, NY), Founder & Chairwoman of Twilight Wish FoundationCass Forkin (Jamison, PA), Activist, Founder and Executive Director of Climate CardinalsSophia Kianni (McLean, VA), Co-Founder and Executive Director of Yes We Can World Foundation, Estefanía Rebellón (Burbank, CA), Co-Founder and President of Possibilities of Free2Luv®Tonya Sandis (Seattle, WA), Founder and Executive Director of Kits to HeartSonia Su (Columbia, MD), Founder and Director of Sahiyo U.S.Mariya Taher (Cambridge, MA), Co-Founder and President of 16 Strong ProjectSamantha Wettje (Bardonia, NY), and Co-Founder and Executive Director of Disability EmpowHer NetworkStephanie Woodward (Rochester, NY).

To further raise awareness for the honorees’ exemplary initiatives, L’Oréal Paris joined forces with Warner Bros. Discovery’s Courageous brand studio to produce a storytelling campaign highlighting each woman’s extraordinary journey and philanthropic achievements. These branded vignettes will be distributed through new interactive units across the ad-supported tier of Max as well as high-impact, targeted ads on Warner Bros. Discovery’s digital sites and apps. The content will direct audiences to WomenofWorth.com to learn more.

Next steps

This November, the brand will host its annual private celebration event during National Philanthropy Month in Los Angeles. The event will feature appearances from a handful of L’Oréal Paris celebrity spokeswomen and more. To watch and experience last year’s event from home, visit WomenofWorth.com.

“I’m honored to have played a part in selecting this year’s honoree class and am so happy to know there are so many inspiring women out there doing extraordinary work on the grassroots level, in their community, trying to help people,” said actress and brand spokeswoman, Aja Naomi King.

“Women of Worth is close to my heart,” said singer, songwriter and activist Camila Cabello. “These women are awe-inspiring. They are taking action in their communities and affecting real change.”

For more information about the philanthropic program, this year’s honoree class and more, visit www.WomenofWorth.com and L’Oréal Paris. Join the conversation and follow along by using the hashtag #LOrealWomenofWorth.

About GlobalGiving

GlobalGiving is a top-rated nonprofit that makes it easy and safe to give to local projects around the world. They provide fellow nonprofits with the tools, training and support they need to thrive. Since 2002, GlobalGiving has raised more than $826 million from 1.7+ million donors for 34,000 projects in 175+ countries. To learn more, visit www.globalgiving.org.

About L’Oréal Paris Women of Worth

For the last 18 years, L’Oréal Paris’ signature philanthropic program, Women of Worth has brought to life the brand’s iconic tagline, “Because You’re Worth It,” by championing women whose unwavering resilience, bravery and courage show the power of owning one’s worth.

Each year, ten founders and leaders of grassroots nonprofits are recognized for their work across a breadth of charitable causes. They receive charitable funding, mentorship through the L’Oréal Paris network to build their organizations and a national platform to share their story.

About L’Oréal Paris USA

The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women. The brand offers luxurious and innovative products and services available in the mass market. The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women and for more than 100 years. L’Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care and styling. L’Oréal Paris’ iconic cosmetics include best-seller Voluminous Lash Paradise. For more information about L’Oréal Paris and to receive personalized advice, expert tips and exclusive content, please visit www.LOrealParisUSA.com.

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