To bring awareness to dating violence, an epidemic that impacts one in three young people today, chart-topping singer/songwriter Kelsea Ballerini will join the global cosmetics giant in an effort to end the cycle of abuse at Mary Kay’s Global Day of Beauty event in the spring. The 22-year-old Knoxville, Tennessee native will lend her voice to help educate teens and young adults on healthy relationships, how to recognize the signs of dating abuse and raise awareness of support services.
The Black River Entertainment recording artist, recently nominated in two categories for the 51st Academy of Country Music Awards, Female Vocalist of the Year and New Female Vocalist of the Year, will join the iconic beauty company’s Independent Beauty Consultants to celebrate domestic violence survivors. The pampering event is part of Mary Kay’s Don’t Look Away campaign to help prevent and end dating abuse. The program also includes support of loveisrespect’s first-of-its-kind text-for-help service that provides safe and anonymous advice to tens of thousands of young people each year.
“The fact that one in three young people today are impacted by dating violence is a scary statistic. I’m excited to join forces with Mary Kay for this event to help draw awareness to this issue,” said Ballerini. “By partnering with Mary Kay’s Don’t Look Away program, I truly hope to help empower women and remind them of their beauty and self-worth.”
Mary Kay’s sixth annual ‘Truth About Abuse’ Survey revealed that despite increased awareness of domestic violence, many Americans still do not recognize signs of abuse. The survey also discovered that Americans support increased education and believe that teaching teens and young adults about healthy relationships is critical to ending domestic violence. As an advocate for healthy relationships, Ballerini will encourage young people to stand together with their friends and show support of healthy relationships by not looking way from abuse.
“By joining forces with Kelsea, our collective dating violence outreach efforts will touch thousands of teens and young adults,” said Crayton Webb, vice president of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. “As a corporate leader in helping to prevent and end violence against women, we know that educating young people about heathy relationships can prevent abuse before it begins. We are proud that Kelsea will join Mary Kay in encouraging her fans to seek healthy relationships and, if needed, take advantage of resources such as the loveisrespect text-for-help service.”
Over the past 15 years, Mary Kay Inc. and The Mary Kay Foundation have given $50 million to domestic violence prevention and awareness programs to women’s shelters across the country in an effort to end the cycle of abuse. For more information about Mary Kay’s long-standing commitment to prevent and end domestic violence, click here.