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Is Fellow.app The Answer To Management Nightmares? Their Investors Hope So

June 27, 2019

2 Min Read

Fellow.app is the first software built for managers and their teams to power 1-on-1s, team meetings, feedback and priorities. Started by the same serial entrepreneurs who founded Fluidware (acquired by SurveyMonkey), the company announced today that it raised $6.5 million in seed capital and touts Shopify as its first customer.

Fellow.app’s CEO Aydin Mirzaee said the product solves a problem he encountered while building his previous company:

“We learned from software for every aspect of our business, from sales to marketing, to customer success. However, as our number of reports grew, we wondered: Why isn’t there a great app for managers of people?… We interviewed industry leaders to determine the traits that make someone a great manager and built our learnings into Fellow—an app that helps managers become exceptional leaders.”

When sales and marketing professionals get hired, they get access to tools like Salesforce, Hubspot, and Marketo. According to Mirzaee, Fellow.app is the equivalent tool for managers of people.

Fellow.app’s beta period began with 200 Shopify employees, who provided the feedback necessary to build a truly compelling product. Now, all Shopify employees around the world use Fellow.app to manage their work interactions and exchange peer-to-peer feedback.

The round was backed by Inovia Capital, Felicis Ventures, Garage Capital, and a series of prominent angel investors.

“We fell in love with the product—how lightweight and easy to use it was and the fact that there finally was a great product built for managers,” said Aydin Senkut from Felicis Ventures.

For early access to Fellow.App before its official release, visit www.fellow.app. Free early access plans currently exist as well as plans starting at $5 a month per user.

About the author

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Natasha Zena

Around age eight Natasha Zena was told it was a woman’s job to take care of the home and since then she has built a career out of telling women they can do whatever the hell they want to do. She is the co-founder of Lioness, the go-to news source for everything female entrepreneur. Natasha was recognized as an emerging leader in digital media by The Poynter Institute and the National Association of Black Journalists. She has mentored women entrepreneurs and moderated panels at a number of national accelerators, Startup Weekends and conferences such as The Lean Startup Conference, the Massachusetts Conference for Women, Women Empower Expo and Smart Cities Connect. Natasha is also the author of the popular whitepaper, "How To Close The Gender Gap In Startup Land By 2021." In her spare time, she writes short fiction and hangs out with her son, Shaun.