Health and wellness expert and fitness guru Jillian Michaels is launching Impact by Jillian Michaels, a performance activewear collection for women, on Walmart.com this fall.
The Impact line by Jillian Michaels is manufacturer IFG’s most exciting recent endeavor. The Impact brand represents the highest level of design and manufacturing of performance activewear. Its target consumer is the fashion-forward fitness enthusiast, as well as the everyday-athleisure woman.
Delivering high fashion at accessible prices, other major performance brands are selling at 2-3 times its price, the Impact line is a fusion of fashion and fitness and reflects Jillian’s passion for inspiring and empowering women while providing Walmart.com customers new choices for quality and affordability in fitness-related categories.
Impact by Jillian Michaels offers apparel (plus apparel and accessories coming soon) for key fitness activities. Items in the collection feature technical attributions integral to activewear, including moisture-wicking and quick-drying properties, flat-lock stitching, reflective details and quality stretch fabrics for enhanced comfort and breathability. The line is infused with fashion and design elements that reflect Jillian’s unique, edgy style.
“I wanted people to work out feeling really confident and strong,” said Michaels about her line, “I wanted to create an athletic apparel line that not only performed well, but looked great at the right price. When you’re training, your clothes have to be working with you, not against you. It’s gotta fit, it’s gotta wick, and it needs to move with you.”
Walmart’s relationship with Jillian combines a compelling performance brand with a highly engaging online shopping experience for its customers.
IFG Corp., a division of Adjmi Apparel Group, is the exclusive manufacturer for Impact by Jillian Michaels apparel and accessories. The collection will be available immediately on Walmart.com. Prices for apparel range from $9.96 to $17.86.