How to Write a Book Proposal: Expert Tips for Aspiring Authors

So – you want to write a book? Whether you’ve been dreaming about it for years or recently had a spark of inspiration, getting your book into the world starts with your book proposal. A proper proposal is a business plan, a marketing pitch and your first impression all rolled into one. At our recent Lioness webinar, “How to Write a Winning Book Proposal Without the Stress,” goal strategist and author Debra Eckerling shared her step-by-step approach to creating a standout proposal (without driving yourself crazy).

Why you need a book proposal

Simply put, a book proposal is your pitch – what you need to catch the attention of agents, publishers and readers. It sells your idea, your perspective and, most importantly, you as the author. You don’t need to write your entire book to get published, especially in the non-fiction space. Instead, a polished proposal can help you land a publishing deal (or make self-publishing a breeze).

Essentially, your book proposal is your roadmap. It organizes your concept, highlights its potential and gives you the tools to pitch effectively.

The elements of a strong proposal:

1. The Basics

This section lays the groundwork for your book idea and positions you as the expert.

• Title: Your working title sets the tone and anchors your concept.
• Sizzle: A visual or thematic element (like a logo or graphic) to bring your pitch to life.
• Overview: A one-page summary that explains your book’s concept, what makes it unique and why you’re the perfect author.
• What’s in the Book: A concise breakdown of the book’s structure and contents, including:
  • Book Specs: Word count, intended format and key elements (graphics, worksheets, interviews, etc.).
  • Reviews: Positive feedback from previous projects, if available.
  • Endorsements: Testimonials or recommendations from industry leaders or influencers.

2. Promotion

This section demonstrates your ability to market the book and shows your reach.

• Bio & Photo: A compelling bio and a recent, professional photo or headshot.
• Testimonials: Client feedback or success stories supporting your expertise.
• Platform: Showcase your digital presence, including:
  • Website(s) and online communities.
  • Newsletter reach.
  • Podcasts or live shows.
• In the Media: Links to media appearances, bylines and interviews.
• Speaking: Relevant engagements that demonstrate your authority.
• Appearances: Include a sizzle reel or video clips showcasing your presentation skills.
• Contacts: List notable connections who can provide endorsements, forewords or visibility.

3. Marketing

Publishers want to know how you’ll promote the book.

• Initiatives: Marketing plans like workshops, blog tours or social media campaigns.
• Series Potential: Show how the book could lead to sequels or related projects.
• Audience: Define your target readers and back it up with market trends or data.
• Comps: Identify three to five similar books that performed well – and explain how yours stands out or fulfills an unmet need.

4. Content

This section showcases your writing ability and provides a clear picture of your book’s structure.

• Detailed Outline: A paragraph for each chapter or section, summarizing key points and themes.
• Table of Contents: A straightforward list of chapters and sub-sections.
• Writing Sample: Include one or two chapters (or the introduction and a chapter) to illustrate your voice and content quality.

How to write a book proposal without hitting roadblocks

What’s stopping you from writing your book? Chances are, it’s a lack of time, energy or confidence. Eckerling suggests breaking down the proposal process into manageable chunks. Here’s her six-step, stress-free process:

1. Get organized by creating folders or documents for each section of your proposal.
2. Commit to a schedule, even if it’s just 15 minutes a week.
3. Fill in the blanks and work on each section piece by piece.
4. Expand your ideas and flesh out sections as you go. Remember: you don’t need to have the whole book written at once.
5. Compile the sections and bring everything together into one document. You should eventually create a PDF with hyperlinks to share with interested parties.
6. Review, edit, repeat!

Still hesitating? Just start!

You could wait for an eternity to find the perfect time to write your book or pitch your idea. Eckerling made her message clear: there’s no reason to put it off. Gift yourself the time to create your book proposal. Your ideas have value, and there’s an audience waiting for your insight.

If you’re ready to write your book proposal or want to connect with Debra Eckerling, visit The DEB Method for resources, worksheets, upcoming books and coaching opportunities.