When you’re an entrepreneur, there’s always something to do and never enough time to do it all. Whether you’re juggling meetings, managing your team or creating resources for your clients, the list never ends. That’s where artificial intelligence (AI) comes in. They’re not perfect, but with the right practice, AI tools can help you speed up processes, manage projects, analyze data and edit or create content. We asked our Lioness community of female entrepreneurs how they use AI – and for some of their cautionary advice.
Saving time (responsibly)
Jerri Lynn Hogg, PhD, Art of Digital Living
As a speaker, writer, and researcher in media and technology psychology, I’ve been at the forefront of exploring the intersection between artificial intelligence and human behavior for several years. AI has become integral to my work, enhancing my research capabilities and streamlining my content creation process.
As an advocate for responsible AI use, I continuously explore and share ethical considerations surrounding AI implementation, ensuring that my audience understands the potential and limitations of artificial intelligence.
Don’t just copy/paste
Melissa Albano-Davis, Grapevine Marketing
I use AI in a number of areas, but most prevalently for research, brainstorming and streamlining long-form content. As we’re developing organic content for websites, blogs, email and other communications, AI platforms are a great way to effectively conduct research for articles, reports and videos related to specific topics or keywords. We also use it as a starting point for brainstorming sessions; for example, to develop an outline for a new content page or a list of 10 highly-searched questions or titles for a specific topic.
The most obvious pitfall is how easy it is to copy/paste AI-generated content into a website, blog or email, or to make the assumption that the information presented is completely accurate. Using AI tools improperly can have major negative consequences. Only time will tell what the impact of those will be.
Accurate information matters
Diane Darling
I use AI to research associations when I travel. For example, I’m heading to Orlando for a speaking gig. So I went to ChatGPT to look up trade associations there. I learned I need to be specific since I initially got homeowner associations.
Brainstorming and editing
Angela Baptiste, INspire
I use AI as a powerful editing and brainstorming tool. It helps me amplify my posts, making them more engaging and appealing to my audience. I also use it to edit, shorten and rephrase sentences, ensuring clarity and impact. AI allows me to focus on my core message while improving the overall quality and reach of my content.
Workflows and automation
Daya Naef, The Success Partner
I use AI for the creative process, developing client resource materials, creating workflows with my clients, producing marketing content and automating processes. I also use it for quick tips and recipes, as well as quick research.
Creating video clips
Stephanie Thoma, Connect With Confidence
I like using AI tools like hipclip.ai to streamline my video creation process, removing filler words or long silences, and creating clips from long-form content, as well as formatting presentations or emails that could be easier to read with broken-up text.
Transcripts and SEO
Shannon Malone deBenedictis, Padlin Creative
I use ChatGPT to take my webinar transcript and organize it into possible handouts, worksheets and follow-up materials. I also use it for SEO optimization on various posts. I hesitate to use it beyond that because as a filmmaker and storyteller, I don’t want it to rob me of my unique voice.
Taking notes
Robin Golinski, The Speech Improvement CompanyÂ
I use Fathom Notetaker for my 1:1 communication coaching calls. The notes are fabulous. Then at the end of my coaching series, I have AI combine all the notes from every session, summarize and recommend continued learning development opportunities going forward for the client.
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