Halogen Ventures, Jesse Draper’s venture capital fund focused on early-stage consumer technology startups with a female in the founding team, has closed a second fund at $21 Million.
Draper launched Halogen Ventures in 2015 after recognizing startups with women founders were a highly undervalued investment opportunity. Since then, Halogen has invested in over 60+ female-founded companies, with ten exits under the portfolio, giving the Halogen team a distinct edge and proven track record at assessing consumer behavior and identifying industry trends.
‘With this fund, we will continue to prove out that investing in women and diversity are the best bet for allocation of startup capital and make for more economically efficient, profitable, stronger businesses and better returns,” states Jesse Draper, Founding Partner, Halogen Ventures. “We are investing in consumer technologies to make lives easier from improving the way we shop, educate, work from home to companies solving childcare and government inefficiencies. Some of the greatest technology companies in the world came out of the 2008 recession and we see a similar opportunity now to solve these new problems that have come to light in this pandemic.”
Recent studies show for every dollar invested, businesses founded by women generate revenue almost two times higher than those founded by men. Women-owned businesses are often a safer bet for investors and financial backers, yet only 13% of venture capital go to startups with women on the founding team. (BCG, 2018).
To date, Halogen has invested in over 60+ companies including Squad App, (acquired by Twitter), ThisisL. (acquired by P&G), and Eloquii (acquired by Walmart), The Skimm (with GV), Hopskipdrive (with Greycroft), Carbon38 (with Footlocker).
“While some studies show investments in women went down in 2020, this is ultimately a deal flow problem, and lack of network expansion where the traditional and institutional funds are stuck in graveyard networks and need to broaden their scope. It is a problem that trickles down from the top. We need to get more investment in women-founded businesses and funds from high net worth investors, institutions, endowments and fund of funds. We see this as an enormous opportunity and there is no lack of women starting businesses,” states Draper.
About Halogen Ventures
Halogen Ventures is an early-stage venture capital fund focused on consumer technology companies with a female founder. The Halogen team brings deep expertise and experience in understanding consumer trends and behavior and identifying entrepreneurs who will innovate and solve problems at scale. Jesse Draper is a 4th generation venture capitalist and advocate for investing in women, one of Marie Claire’s ‘Most networked women in America’. Draper has invested in over 60 early-stage deals including The Skimm (with GV), Glamsquad (with SoftBank), Hopskipdrive (with Greycroft), ThisisL. (acquired by P&G), and Eloquii (acquired by Walmart). For more information, please visit https://halogenvc.com/.