Häagen-Dazs, the iconic ice cream brand, is proud to announce the winners of The Rose Project. The project is its global initiative honoring unsung women who embody the spirit of fearless ambition and unwavering determination. The Rose Project, inspired by the brand’s female co-founder Rose Mattus, empowers and celebrates remarkable women who dare to dream big and make a difference.
More than a bursary grant of $100,000 USD, the Rose Project is a symbol of empowerment, resilience and hope. The winners of The Rose Project 2023 were chosen for their exceptional contributions and unwavering commitment to their causes. They are Eunice Maia from Portugal, Jennifer Seifert and Karol Ivanna Aceves Flores from Mexico, Sarah Kandolo from South Africa and Yarett Piñeiro from Puerto Rico. Learn more about the winners here.
Each of these remarkable women will receive an equal share of the Rose Project 2023 bursary grant. The grant will serve to further their missions and continue their outstanding work. From advocating for women’s rights to championing environmental conservation, these winners are true inspirations. Their stories serve as a testament to the power of perseverance and passion.
The future of the Rose Project
The Rose Project is more than just a financial reward; it’s a platform for change and empowerment. Through this initiative, Häagen-Dazs aims to shine a spotlight on these unsung heroes and inspire others to follow in their footsteps. The Rose Project will continue for a second year, with nominations now open for the Class of 2024. As a result, if you know a woman who deserves recognition for her exceptional work and dedication, nominate her or yourself today at their website.
In addition to the bursary grant, Häagen-Dazs also commits to supporting women’s charities across the UK, Taiwan and India. Proceeds from limited edition Rose Project products and Shops sales will go towards supporting these important causes, including The Prince’s Trust Change a Girl’s Life program in the UK, The Awakening Foundation in Taiwan and BAIF in India.
Häagen-Dazs celebrated International Women’s Day with free scoop giveaways of the Founder’s Favorite vanilla ice cream across Europe, Asia and Latin America. These giveaways honor all women who dare to dream, just like Rose Mattus did when she co-founded Häagen-Dazs.
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