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Four Canadian Trailblazers Selected for EY Entrepreneurial Winning Women™

Entrepreneurs bring their passion and value to the program's North America class of 2024

EY announced the women founders selected for the EY Entrepreneurial Winning Women™ North America Class of 2024, including four Canadian trailblazers. These outstanding leaders will be awarded at EY’s Strategic Growth Forum® on November 14 for their remarkable business achievements and drive for tackling today’s most pressing challenges.

The Canadian Trailblazers are:

  • Julie Bednarski, Healthy Crunch | Mississauga, Ontario
  • Healthy Crunch is on a mission to innovate everyday foods making them better for you while still being super delicious. Their products include granola bars, crispy squares, seed butter, chia jams, baking chips, instant lattes, dark chocolate superfoods and fruit and seed mixes.
  • Florence Leung, Catalyst Agents | Vancouver, British Columbia
  • Catalyst Agents services upscale brands in the North American market and provides one-stop shop cross-cultural marketing services for their clients, including media planning and buying, digital marketing services, influencer marketing campaigns, social media content creation and online community management and growth.
  • Caitlin MacGregor, Plum | Kitchener, Ontario
  • Revolutionary talent assessment platform, Plum, knows that when people flourish, business thrives. Plum enables employers to make better talent decisions using the predictive power of psychometric data. To do this, Plum created a solution that aligns talent potential with growth opportunities throughout the entire lifecycle, starting with the hiring function and supporting internal career mobility.
  • Courtney Watkins, Mine & Yours | Vancouver, British Columbia & Toronto, Ontario
  • Mine & Yours is a luxury resale boutique operating across physical, online and pop-up platforms. Mine & Yours specializes in buying, selling and trading a curated selection of designer clothing and accessories. Their mission is to provide clients with sustainable, seamless opportunities to monetize their wardrobe through cash buyouts, trade-ins and competitive consignment rates.

“The entrepreneurs selected this year have shown the drive to scale their businesses sustainably and their ability to innovate, overcome obstacles and deliver value to their communities and beyond. They exemplify the determination that defines Canadian entrepreneurship and set a powerful example for future generations,” says Brenna Daloise, EY Entrepreneurial Winning Women Canada Program Co-Leader. “We’re excited to support their journey as they continue to grow and create meaningful impact in their respective industries.” 

About the program

The program gathers women founders in North America who have built profitable companies and have an ambition to scale sustainably, opening a world of resources, global networks and tools to help them overcome challenges and unlock their full potential.

By participating, entrepreneurs become part of the exclusive EY global entrepreneurial ecosystem, including alumni of the EY Entrepreneur Of The Year® program and the EY Entrepreneurs Access Network, who act as advisors and role models. They also get access to a customized executive education program with year-round activities designed to accelerate sustainable business growth.

About EY

EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation is available via ey.com/privacy. EY member firms do not practice law where prohibited by local laws. For more information about our organization, please visit ey.com. Follow us on Twitter @EYCanada.

About EY Entrepreneurial Winning Women™

The EY organization is committed to seeing women lead. EY Entrepreneurial Winning Women™ is a global program for successful entrepreneurs whose successful businesses show more potential to scale. Through access to global EY networks throughout the entrepreneurial ecosystem, pioneering founders on every continent secure the resources, advice and connections they need to scale their businesses sustainably. This one-of-a-kind community of founders is rewriting rules and remaking markets. Visit ey.com/ca/winningwomen.

About EY Private

As Advisors to the ambitious™, EY Private professionals possess the experience and passion to support private businesses and their owners in unlocking the full potential of their ambitions. EY Private teams offer distinct insights born from the long EY history of working with business owners and entrepreneurs. These teams support the full spectrum of private enterprises, including private capital managers and investors and the portfolio businesses they fund, business owners, family businesses, family offices and entrepreneurs. Visit ey.com/ca/private

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