Editor’s note: this article on young women in entrepreneurship was originally published on The Conversation by Julie Tixier, Maîtresse de Conférences en sciences de gestion, Université Gustave Eiffel; Katia Richomme-Huet, Docteur, HDR en Sciences de Gestion Professeur en management et entrepreneuriat, Kedge Business School; Mathieu Dunes, Maître de Conférences en Sciences de Gestion, Université de Picardie Jules Verne (UPJV); Najoua Boufaden, Professeure associée en entrepreneuriat et innovation, ISG International Business School; Nathalie Lameta, Maitre de Conférences, Université de Corse Pascal-Paoli; Paola Duperray, Maître de conférences en sciences de gestion, Université catholique de l’Ouest; Renaud Redien-Collot, Enseignant-chercheur en stratégie, ISC Paris Business School and Typhaine Lebègue, Maître de Conférence, IAE – Université de Tours, Laboratoire Vallorem (EA 6296).
In 2021, around 41 percent of businesses created in France were created by women and only 14 percent of women were business owners. These figures are on the rise, but the progress is still rather slow.
And yet, young women and men now have the opportunity to learn about entrepreneurship during their studies. The proportion of student companies created by female entrepreneurs is now 39 percent, according to the business start-up scheme launched by France’s education ministry, Pépite France, in 2014. These young women are determined to succeed and are calling on the higher education community to provide better support.
In order to observe and analyze entrepreneurship by women, the National Foundation for Business Management Education and Pépite France launched the Observatory of Gendered Perceptions of Entrepreneurship (Orelig) on 8 March 2020. Its aim is to respond to two main objectives: to better understand the motivations of young women and the obstacles they face in creating or taking over an organization and to promote the implementation of actions to promote entrepreneurship among women.
The Observatory brings together a team of eight researchers from various backgrounds (public and Catholic universities, business schools). It is the first French initiative of its type. The issue of gender has not been systematically addressed in management science in France.
The French lagging behind
There are more than fifty highly reputable journals on gender and economics in the world. They are supported by strong collectives, such as the Women’s Business Council established in the UK in 2013, which publishes an annual report on businesses owned and run by women.
French academic rankings show only two, including the leading journal Feminist Economics, which is not well regarded for its alternative approaches to orthodox economic theories. Orelig therefore offers a gender-focused perspective on entrepreneurship by young women in France. These surveys and analyses will be carried out annually, based on a particular theme or focus and expressed by the respondents.
An initial study was carried out in the first quarter of 2021 in 29 Student Centres—aka “Pépites”—, among its population of female student entrepreneurs. The analysis involved crossing quantitative and qualitative data.
Out of the 245 valid responses, Generation Z (young women under 26) made up the majority (78.8 percent). Three-quarters of these student entrepreneurs had already had professional experience through internships or significant experience in non-profit organizations.
An appetite for independence and freedom
93.1 percent of the students surveyed said that they had registered with Pépite in order to set up their company, association or organization. However, commitment to an entrepreneurial project was not the only reason given by the respondents. For 27.8 percent of them, the purpose of the initiative is professional development. Indeed, it enables them to acquire skills that will be useful even if they do not start a business.
For more than 80 percent of the respondents, entrepreneurship allows for personal and professional fulfillment. This quest takes shape through three major dimensions: fulfillment through writing your own life story, beyond the simple act of taking part; fulfillment through creating a business that meets a need for others; and fulfillment through making innovations or a contribution that can change society.
One woman expressed this search for fulfillment in the following way:
“What motivates me is to be able to do something that satisfies me, makes me proud and allows me to be fully independent.”
This is not a way to get around the difficulties encountered in the labor market. Nor are they aiming for wealth or a form of elitism. Only 20 percent of the students linked entrepreneurship to social prestige, and for 30 percent of them, it was a way to create their own job and earn money. In fact, these student entrepreneurs see entrepreneurship as a way to gain independence and real freedom. It is both a means and an end, as they do not envisage a return to the workforce.
More than half of the respondents associate entrepreneurship with working without a supervisor and the vast majority of them link it to the possibility of organizing their own time. This is their vision of work, both as a commitment in terms of value but also as self-fulfillment through creation and their own creativity. One entrepreneur listed the facets of her entrepreneurial vision:
“Creating my own company means meeting a need, creating delight, choosing my profession, putting my skills at the service of the environment, being independent, being happy to get up in the morning, choosing my hours, choosing my partners, working in harmony with my vision, my ethics and my desires.”
A world “full of sharks”
However, when they talk about the entrepreneurial journey, young women report the difficulties that lie ahead with a refreshing sense of lucidity. They list the problems of legitimacy, fundraising and credibility specific to their gender. For 57.1 percent of the respondents, most institutional contacts (financial sponsors, banks, suppliers, partners) are suspicious when a woman presents a business creation project. One woman explained:
“I would like one day for society to be able to consciously and unconsciously consider women as credible as men… Unfortunately, this is still far from the truth.”
A strong awareness of these obstacles does not stop them, however. They are determined to become entrepreneurs. One student entrepreneur said:
“You have to believe in what you are doing and go for it! Don’t worry about others, life is full of sharks, it won’t do us any favors, so it’s up to us to turn things around and work for our future.”
To ensure the success of their project, they seek out training, mentors and advice and, like their elders, want to reassure themselves of their capacity to become entrepreneurs. One respondent summarized her perception of the situation as follows:
“Whether you are a man or a woman, even if some doors are closed, you just need to surround yourself with good, caring people and everything will be fine; each person will learn the necessary skills when the time comes or can rely on a team.”
Based on these initial results, Orelig has suggested areas for reflection and action to promote entrepreneurship among young women in France. The aim is to analyze gender and generational effects on the perception of entrepreneurship and also to better understand the role of “Pépites” in supporting and defining the perception of entrepreneurship by student entrepreneurs.
The longevity of the Observatory and the dialogue it will have with other research in France are two of the concerns of its members. Other initiatives have been launched over the last 20 years and it is clear that it is not easy to maintain them over the long term, given the many challenges involved.
If you want to read a story featuring a successful young entrepreneur, read Mina Presents: The Treats of Dolce Amore Sweets.