Facebook Launches Mobile Storefront In WhatsApp Business

Last week, Facebook said they were making it easier for consumers to learn about the products and services businesses offer with the introduction of catalogs in the WhatsApp Business app.

Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. Previously businesses had to send product photos one at a time and repeatedly provide information — now customers can see their full catalog right within WhatsApp. 

Facebook said the feature makes business owners look more professional and keeps customers engaged in the chat without having to visit a website.

How catalogs works

The catalog feature is became available Nov. 7 to businesses using the WhatsApp Business app on both Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the UK and the US. It will be rolling out around the world soon. 

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