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Facebook, Inc. Commits $2 Million Donation to McBride Sisters Collection’s SHE CAN Fund

Facebook's donation will provide 100 Black women entrepreneurs with $20K in Facebook advertising credits and access to its Elevate program.

McBride Sisters Collection, Inc. recently announced that it has received a $2 million donation from Facebook, Inc. for its 501 (c)(3), McBride Sisters SHE CAN Fund. Facebook has made a commitment to leveraging its resources to provide 100 SHE CAN Fund grantees and Black women entrepreneurs with $20,000 in Facebook advertising credits, as well as strategic guidance via Facebook Elevate, a community and learning program created to support and accelerate the growth of Black and Latinx & Hispanic-owned businesses. McBride Sisters Collection, Inc. is the largest Black-owned wine company in the U.S.,

How the McBride Sisters and Facebook will empower women

“We understand firsthand the impact that Facebook Elevate can have on a small, Black-women-owned business, and the challenges that these businesses face in opening the doors that we ourselves found closed when we launched our own company,” states Andréa McBride John, Co-Founder and CEO of McBride Sisters Collection, Inc. “Moving the dial on race and gender inequality takes a village, a long-term commitment, and it requires the leaders in major industries to step up and address the inequities that Black business owners have faced, and continue to face, daily,” adds Robin McBride, Co-Founder and President of McBride Sisters Collection, Inc. “We are grateful to have Facebook as a partner in this fight, and in supporting the next class of Black women entrepreneurs, alongside Morgan Stanley, Silicon Valley Bank and Brand Now.”

The McBride Sisters Collection Founders Andréa McBride John & Robin McBride originally established the McBride Sisters SHE CAN Fund in 2019. Their goal is to promote the professional development of women in the wine industry. The fund is part of a concerted effort to help close the gender and race gap. Due to COVID, the Sisters pivoted the Fund’s 2020 efforts to support Black-and-women-owned small businesses across a number of industries. This year, scholarships will support Black women entrepreneurs in the traditionally male-dominated fields of wine and spirits, hospitality and finance. They will also support women in the areas of career growth and professional advancement through continued education and professional certifications. The decision to focus on these industries is based on recent unsettling statistics regarding women in the workforce. The pandemic has only exacerbated these statistics.

Providing opportunities in the COVID era

Facebook recently released its latest Global State of Small Business Report. The report shows how women-owned small and midsized businesses have been disproportionally affected by the pandemic. Globally, 20 percent of women-led small and midsized businesses reported closing, versus 16 percent of those led by men.

Facebook’s contributions will support 2020 and 2021 grantees of the SHE CAN Fund. Through Facebook Elevate, participating businesses will receive access to their own Facebook marketing expert through Elevate Circles. Elevate Circles is Facebook’s 6-week mentorship program. Businesses will also receive business coaching from one of Facebook’s Elevate partners. Grantees can also visit the Elevate Hub and join the Facebook Elevate Group. This will give them access to free digital advertising resources. Grantees will also be able to build a community with other business owners, creators, community leaders, non-profits and jobseekers.

Helping Black women owners thrive

“With Black-owned businesses shuttering at two times the rate of non-diverse businesses post-COVID, we at Facebook recognize the heightened importance of leveraging our resources to provide ongoing support for these businesses,” said Irene Walker, Program Director of Facebook Elevate. “The McBride Sisters are a shining example of the success story that we aim to foster through our Elevate program and we hope to duplicate that level of success for more Black-and-women owned businesses through this partnership.”

“We believe that the McBride Sisters SHE CAN Fund can start a wave of change, and we’re proud to be teaming up with partners such as Facebook who want to join our fight to help close the race and gender gap in the Wine & Spirits industry and beyond,” said Agnes Uboma, Chief Impact Officer of the McBride Sisters SHE CAN Fund. “Our commitment to women-owned and Black-owned businesses is unwavering, and we encourage companies of all sizes to help these businesses and entrepreneurs thrive.”

Facebook and the McBride Sisters SHE CAN Fund’s corporate sponsors Morgan Stanley, Silicon Valley Bank and Brand Now made donations. A portion of the proceeds from 2021 sales of the McBride Sisters Collection SHE CAN wines (up to $100,000) will go towards the SHE CAN Fund’s 2021 initiative.

Applications for the SHE CAN Fund 2021 initiative are no longer open. McBride Sisters will announce and award grantees in Fall 2021. For more information, please visit

About McBride Sisters Collection, Inc.

Robin McBride and Andréa McBride John have been entrepreneurs in the wine industry since 2005. In 2017, they established McBride Sisters Collection, Inc., the largest Black-owned wine company in the U.S. The company’s mission is to transform the wine industry, to lead by example and to cultivate community, one delicious glass of wine at a time. These values show up not only in the wines, but in all facets of the company.

The signature McBride Sisters Collection wines are direct reflections of the terroirs of Robin and Andréa’s youth. The sisters have designed the flavors for all palates. The fun, fab and eco-friendly SHE CAN collection is inspired by the endless pursuit of all women who are making their dreams a reality and are breaking barriers daily. The Black Girl Magic collection is a personal ode to Robin and Andréa’s culture and story. It is inspired by the magic and resilience of Black women, to be enjoyed by all.

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