We live in a world full of opportunities, and as a female entrepreneur, I’ve had my fair share of them. Over the past 21 years, I’ve built and run over a dozen businesses, truly earning my title of “serial entrepreneur.” But for most of that time, I was a “serial solo entrepreneur,” believing that working alone suited my mindset.
I achieved success—earning a six-figure salary with the freedom to work anywhere. Yet, I hit a growth wall every time. Vacations were nonexistent, and I thought I’d reached the ultimate entrepreneurial dream.
Then came my biggest venture yet—a food business. This business required external support: a warehouse, trucks, an onsite team, and more. I was told I needed a business partner, so without much thought, I recruited one of my best friends.
The first partnership: a cautionary tale
We were great friends in life, so why wouldn’t that translate to business? Unfortunately, it didn’t. Our partnership ended in disaster.
We didn’t evaluate whether we were compatible as business partners. My friend was a stay-at-home mom with no prior business experience. While I was deeply passionate about the business, it wasn’t her dream or lifestyle fit.
Our 50/50 contract meant splitting the business equally when we parted ways, even though it felt unfair. Worse, I lost a good friend in the process.
A business partnership is like a marriage; when it doesn’t work, it feels like a divorce. I learned the hard way that friendship alone isn’t enough to build a successful business partnership.
The solo journey and the turning point
After my partner left, I ran the business solo for a year. It grew beyond my wildest dreams—and my capacity. Business mentors advised me to find an integrator to complement my visionary strengths.
Though I resisted the idea due to my previous experience, I took my time this time. I researched, weighed the pros and cons, sought counsel, and prayed. Eventually, I concluded that I needed a partner—not just anyone, but the right partner.
The right partner: a game-changer
For the past year, I’ve had a new business partner. This partnership has transformed my business. With additional support, fresh ideas, and shared responsibilities, I’m now prepared to scale my business to $100M within the next 10 years.
Key takeaways
Choosing a business partner is a serious decision. Here are the critical questions to evaluate:
- What skills, experience, or resources do I need that a partner could provide?
- Do we share similar values and long-term goals for the business?
- Are our working styles and communication methods compatible?
- Can they fully commit the time and resources required for the business?
- How will we divide profits, ownership, and responsibilities?
- Are they willing to sign a formal agreement to define roles and expectations?
- What’s the plan if one of us wants to exit the business?
- How will we handle disagreements or financial challenges?
Choose a partner based on their qualities and how they complement your needs—not just because they’re a friend. Compatibility, clear agreements, and shared goals lay the foundation for success.
A business partner can be your biggest asset—but only if you find the right one. Take the time to choose wisely.
About the author

Cassie Michael is the founder and visionary behind Food and Meat Co-op, a community-driven initiative that connects families with high-quality, affordable meats and groceries. With over 21 years of entrepreneurial experience, Michael has launched more than a dozen businesses, earning her the title of “serial entrepreneur.” Her journey from overcoming significant personal debt to establishing a thriving co-op during the challenges of the COVID-19 pandemic showcases her resilience and commitment to community well-being.
Beyond her business ventures, Michael is a dedicated wife of over 25 years and a mother to six children, three of whom are now adults. She also homeschools her children and co-authored “The 2% Rule To Get Debt Free Fast,” a book that has helped thousands of families overcome financial challenges.
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