eventup podcast
eventup podcast
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Cool Casts for Entrepreneurs – EventUp

Stay up to date on the latest happenings in the events industry with this podcast.

The events industry has been thrown into chaos the last couple of years. Live shows, performances and conferences gave way to numerous virtual and hybrid events. Curious about the industry and the latest trends as we recover from the pandemic? Check out the EventUp podcast from industry expert Amanda Ma, Chief Experience Officer and founder of Innovative Marketing Group.

What is EventUp about?

Welcome to EventUp, a podcast where people enthusiastic about live, hybrid and virtual experiences stay in the know on the latest trends within the events industry. Join Amanda Ma as she discusses the latest and greatest in event industry news, ideas and topics! The show covers virtual events, conferences, award galas and everything in between.

Why should people listen to it? Who is EventUp for?

Anyone who works in the events and marketing industry can extract value from this podcast. EventUp is hyper-focused on all event types, so if you’re enthusiastic and excited about the different types of events, this podcast is for you. Wish you knew an expert with over 15-plus years of experience in the industry to share her secrets of success? You do now.

Featured episode – Venue Contract Best Practices with Taylor Fry of the Pasadena Convention & Visitors Bureau

In this episode, Amanda Ma, CEO and founder of Innovate Marketing Group, and Taylor Fry, from the Pasadena Convention & Visitors Bureau, discuss the state of the industry, venue contract best practices post-pandemic and the return of live events!


Amanda Ma is the Founder and Chief Experience Officer of Innovate Marketing Group (IMG). Ma is an industry professional with 16 years of experience in event production, event launch, activations, experiential marketing, design and execution. She founded Innovate Marketing Group in 2014, which through her leadership has flourished into one of the most distinguished event management and design agencies both locally and nationally, with a team of dedicated event professionals that are ready to help bring client events to the next level. Her clients include TikTok, East West Bank and Marriott.

Ma has been a featured speaker at various events to share her knowledge as a thought leader in entrepreneurship, event management and design, including Bizbzbash, MeetingsToday, The Vendry, Northstar Meeting Group, EO Wonder Podcast, Asian American Professional Association, Asian Pacific Community Fund, Southern California Minority Supplier Development Council, The Special Events, Social Media Week panels, Spark & Hustle and US Pan Asian American Chamber of Commerce. Many have recognized Ma for her business and philanthropic work in the community. Many consistently seek her out as a collaborative leader, trusted strategic advisor and knowledgeable resource.

Read about Our Best Virtual Event and Networking Platforms to help you host your next event.

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