Century 21 Real Estate LLC recently announced it will be expanding its Empowering Latinas Program in 2022. This expansion is in collaboration with the Hispanic Heritage Foundation. It will include a national call-to-entry providing critical educational opportunities and financial support for 121 Latina entrepreneurs seeking to obtain a real estate license. This breakthrough program began in 2018 as a market-focused campaign. It has since enabled deserving women across Florida, California and Texas to pursue careers in real estate. The Empowering Latinas program has also supported the work of philanthropic organizations such as the Eva Longoria Foundation and the Hispanic Heritage Foundation in their efforts to empower the entrepreneurs of tomorrow.
Diversifying real estate
“HHF is thrilled to partner once again with the CENTURY 21 brand in an effort to continue diversifying the access to financial education and job opportunities in real estate across America through the CENTURY 21 Empowering Latinas Program,” said Antonio Tijerino, President and CEO of HHF. “It’s even more exciting to be working with a friend of mine and our organization, Gaby Natale as spokesperson of the national campaign.”
“According to the Urban Institute, over the next 20 years, Latinos will account for 70 percent of new homeownership growth in the U.S., so it is more important than ever that our industry of real estate professionals represent the same level of diversity as those communities we are serving in markets across the country,” said Mike Miedler, president and CEO, Century 21 Real Estate LLC. “It is crucial that we not only open the door for more diverse candidates to enter our industry, but that we provide them with the critical financial, educational and business resources and support to set them on the path to real estate success. We are excited to bring the Empowering Latinas program to the next level as we identify the most promising Latina entrepreneurs across the country.”
Empowering Latinas with Gaby Natale
Century 21 Real Estate’s goal is to further advance equity and representation within the real estate profession. The brand will host its first virtual empowerment event, “IMPARABLES: An Empowering Latinas Event”. This event aims to inspire the next generation of real estate leaders. Motivational speaker and entrepreneur Gaby Natale will host the event. Natale is also the bestselling author of “The Virtuous Circle” and a three-time Emmy award-winning journalist. The event will feature Latina real estate industry leaders sharing experiences from their own journeys within the industry. They will also share best practices for achieving success as a real estate professional. Free event registration is available at century21empoweringlatinas.splashthat.com/.
“As someone who went from being unemployed to running a profitable business, and becoming a bestselling author, I know how life can change dramatically for the better when you find the right tribe and tools,” said Natale. “Latinas are among the most resilient and entrepreneurial people of our time, but not every Hispanic woman has access to the tools and education they need to achieve financial freedom and create generational wealth. That’s why I am thrilled to partner with the CENTURY 21 Empowering Latinas program, helping put more Latinas on the path towards success.”
You can also check out our feature on Gaby Natale in the Lioness archives.
Successes and experiences
“Receiving the Empowering Latinas award was a pivotal moment in my life and career,” said Jeanette Avellaneda, CENTURY 21 Garlington & Associates affiliated agent and 2018 Empowering Latinas Program honoree. “At the time I was an unemployed mother of four, just divorced and in danger of being evicted from our apartment. I could never have imagined how applying for this program would change our lives forever. With the support of the CENTURY 21 brand, I was able to start a fulfilling career that allowed me to purchase my family’s first home, give my daughter her dream Quinceañera and partake in all the graduation activities for my son. Beyond the financial security, this career has pushed me out of my comfort zone and given me the opportunity to help my fellow Latinos who otherwise feel they would never be able to reach their dreams of homeownership.”
Latinas interested in applying for the educational stipend can do so online at C21EmpoweringLatinas.com. Applications are open March 1 through April 30, 2022. In order to qualify for the Empowering Latinas program, applicants must be at least 18 years old. They must be of Hispanic heritage and have a high school degree or GED. Additionally, they must be a US citizen or legal resident of the United States. Please visit the Empowering Latinas website for additional program details and application forms.
About Century 21 Real Estate LLC
The approximately 148,000 independent sales professionals in approximately 14,250 offices spanning 85 countries and territories in the CENTURY 21 System live their mission every day: to defy mediocrity and deliver extraordinary experiences. The brand is helping its affiliated brokers and agents be the first choice for real estate consumers and industry professionals. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are century21.com, century21.com/global, century21.com/commercial, century21.com/finehomes and century21.com/espanol.
Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
About the Hispanic Heritage Foundation
Getting a real estate license can change your life. Read how here.