Joe Belliotti, head of global music marketing at The Coca-Cola Company based in Atlanta, GA provides an in-depth look at a rising player in the rapidly evolving music publishing world. Kristen Agee, founder & CEO of 411 Music Group sat down with Belliotti at MIDEM in Cannes, France, the leading international music exhibition, conference and festival dedicated to the global music community.
411 Music Group is setting the pace in the music publishing domain, providing artist-driven music licensing for artists, by artists. With recent tracks in Tony Hawk’s Pro Skater 5 Soundtrack, AMC’s Halt and Catch Fire and original score for The Peanuts Movie: Snoopy’s Grand Adventure Game, the expanding team welcomes the fact that 411 is the current buzz word within the sync licensing community.
“The music market can be a tricky one to navigate,” Agee said. “Old models are dying, and new ones are emerging all the time.”
In this Q&A, Agee shares her personal experience and sheds some light on the future of the music biz.