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Lifestyle News Briefs

Children’s Book Series About Entrepreneurship Releases New Title

The fun, business-savvy series inspires friendship, entrepreneurship and girl empowerment.

Macmillan Publishers recently released the third book in “The Startup Squad” series. The children’s novels aim to help create the next generation of female leaders. Author Brian Weisfeld is a former executive who launched The Startup Squad brand in 2014. His daughters originally inspired him to create the series. “The Startup Squad” series centers around friendship and entrepreneurship. Weisfeld’s continuing mission is to help girls realize their potential and follow their dreams by starting their first businesses.

A book series for future entrepreneurs

Party Problems (The Startup Squad #3, Macmillan, ages 8-12) continues the story of a diverse group of young friends who learn to work together to overcome the unique challenges of running their own business. Along with compelling stories, each book delivers information, inspiration and aspiration for the next generation of female CEOs. They also include tips for kids starting or running their first businesses and a profile of a real-life girl CEO. 

In 2021, The Startup Squad will work with organizations, including Girls Inc of NYC, EntreEd and Girls Scout troops across the nation. Together, they will donate books to underserved kids so cost will not be a barrier to accessing an entrepreneurial mindset. To date, more than 14,000 copies have been donated.

About Party Problems

All four friends in the Startup Squad want to raise money. But when they can’t agree on what business to start next, they strike off on their own. Didi’s idea seems perfect: making place cards for a wedding.  But after the wedding planner gets sick, Didi finds herself in charge of everything. Then, the caterer cancels and the band goes missing! Didi’s business is turning from a dream to a disaster. Will the Startup Squad come together in time to save the wedding?

About The Startup Squad

Whether she’s opening her first lemonade stand or launching her business on Shark Tank, The Startup Squad empowers girls to realize their potential and follow their dreams, whatever their passions, through entrepreneurship– because Girls Mean Business. The Startup Squad was founded by Brian Weisfeld, a former executive who helped build a number of well-known billion-dollar companies including IMAX Corporation and “The Startup Squad” book series is published by Macmillan Publishers. Follow @thestartupsquad on social media or visit for inspiring profiles of girl CEOs and tips for launching your child’s first business.

Want to teach your kids about entrepreneurship? Read about how you can involve them in your business!

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