New purse-less option for women helps them carry what they need minus the bulk.
At a concert. While sightseeing. During a workout. While watching sporting events. At the park. As all women know, these are places where tugging around a purse is a hassle. Finding keys, ID, and especially a cell phone in the midst of the chaos makes it all the more annoying.
That is the idea behind the Wraist (Wrap my Waist), a new product developed by busy mom Kelly Lee, who needed it to make her life a little easier.
“It was a Friday afternoon, during my cleaning ritual,” she said. The full-time working mom of two boys multi-tasks as much as possible, and while cleaning, likes listening to music. But it was hard to clean while holding her large Galaxy Note 2.
Out of desperation, she jerry-rigged a camisole by cutting it in half, using safety pins to create pockets, and it snuggly wrapped her waist. “It held my phone and actually looked nice.” It became an integral part of her life, and she knew other women would find it helpful as well.
So she had the Wraist made of Nylon/Spandex for a snug fit and enough stretch to comfortably hold any mobile device in place. The Wraist will be available in an array of colors from size zero to 28. Feedback has been tremendous and she is now ready to bring the product to market.
As one user responded: “Great for working out. The phone stays in place with lots of movement. Truly hands free.”
Lee has launched a Kickstarter campaign to raise $12,000 to get the first production run completed.
For Lee, the Wraist is more than just a useful product she wants to share—it’s a way to build better lives for others right here in the U.S. “I plan on using a fulfillment company that employs adults with special needs. My youngest son has a rare genetic condition called William’s Syndrome which will mean that he may never live completely independently and will likely have lifelong heart complications as well as many other developmental delays. I want all people, no matter what their specific situation, to have full lives just like everyone else. My hope for my son is to be able to live as independently as possible, if that is what he chooses to do and we need more opportunities like this for everyone in our community.”