Today’s businesses should brace for a new standard where they must offer customers a clear and quantifiable distinction from their competitors. That’s the basis of the new book, “Value as a Service: Embracing the Coming Disruption,” from author Rob Bernshteyn (Greenleaf Book Group, August 2016).
In “Value as a Service,” enterprise software and spend management expert and Coupa CEO Bernshteyn provides step-by-step insight for today’s business leaders on how they can better provide and measure the delivery of value to customers. The book examines how businesses are rapidly gravitating towards offerings that provide a quantifiable value to customers.
“At some point, every one of your customers is going to ask: ‘What is the exact value you are providing us?’ And they are going to want a quantifiable answer,” William A. Sahlman, Harvard Business School Professor of Business Administration, said. “Rob Bernshteyn explains why that day is going to come sooner than you think. More importantly, he lays out in step-by-step fashion how you and your company can provide value as a service.”
“Value as a Service” sends a loud and clear message –disruption is coming and the business models across all industries are shifting. Many traditional companies are converting the delivery of their offerings to the “as-a-service” model. Bernshteyn believes the coming disruption will focus less on the delivery and service model and more on the value delivered.
“The book offers an outline for effectively managing through the disruptive dynamics affecting virtually every industry today,” Bernshteyn said.
Bernshteyn is the CEO of Coupa Software, a company that offers a unified cloud-based suite of spend management solutions. Recognized by Forrester Research as having the “potential to disrupt the status quo,” Coupa has helped re-define the enterprise software industry through value-based disruption and measurable results.
From “Value as a Service,” you will takeaway:
- How the value concept can help your business
- What is value, and who determines it?
- Case studies in value creation
- How value creates a better company culture
- How to provide value as a service to your customers
Bernshteyn’s thought-leadership and proven results are extensive, and backed by business leaders who recommend “Value as a Service.”
“Practical, convincing, and even startling in its perceptiveness! If you’re serious about succeeding in newly quantifiable ways, take the advice in Value as a Service and run with it,” Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World.
Value as a Service published on August 26, 2016 and is available for preorder now on Amazon, Barnes & Noble, and wherever leading books are sold. Please visit –