photo courtesy of MBLM
Book reviews for entrepreneurs who just want to know the best parts of the best books to grow their startup
What This Book Is About
“Brand Intimacy” details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent.
Topics explored include:
- How to better measure, build and manage enduring brands.
- How to establish and expand your marketing.
- The book is equal parts theory, research and practice.
Why You Should Read It
How the heck do you get consumers to fall in love with your brand? It’s what all of us are attempting to figure out. “Brand Intimacy” walks the reader through the stages of intimacy, including just how much the business to consumer relationship mirrors that of the romantic variety.
If you want to understand the intricacies of building an intimate connection with your customer, this is a great read. Definitely a good gift for the marketing person on your team.
“The defining characteristics of an intimate relationship are one or more of the following: behavioral interdependence, need fulfillment, and emotional attachment.”
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Authors Mario Natarelli and Rina Plapler give 10 ways for you to assess the intimacy of your brand. The purpose of these 10 considerations is to provide marketers with a clearer set of questions to narrow down and diagnose clear gaps in their brand performance.