Book of the Week – Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn

Social media can be tricky to navigate, especially when we are trying to put our best selves out there, hoping to make professional connections. How can you make your profile stand out? What’s the best way to invite someone to connect? What should you be posting, and how often? Brenda Meller, Chief Engagement Officer of Meller Marketing, is here to solve those questions and so much more. As a former corporate marketer, she will help you with her book “Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn” to get all the insights you need to make your LinkedIn presence unique and brilliant.

What is your book about?

This book is designed for business professionals who are on LinkedIn, but not sure they are getting the most out of it. You’re open to learning, but you need some guidance on how to be more effective at your time and efforts on LinkedIn.

Topics include:

In this book, you’ll learn how to:

1. Adjust your settings to maximize your visibility and reach.
2. Optimize your LinkedIn profile.
3. Create a powerful invitation that’s more likely to be accepted and screen in invitations while creating dialog.
4. Generate greater levels of network engagement.
5. Post (and how often to post) — and what to do NEXT.
6. Build a company page and grow followers (LEADS!).
7. Rock on LinkedIn in just 15 minutes a day!

Why should people read it? Who is the book for?

Read this book if you want to get more out of LinkedIn. Through a conversational approach, how-to instructions, and a sprinkling of pie-isms throughout, Brenda will teach you how to increase your slice of the LinkedIn pie.

Single most important takeaway

You’re open to learning, but you need some guidance on how to be more effective at your time and efforts on LinkedIn. And, you believe you can have fun while learning. I mean, obviously. Otherwise, what the heck are you doing considering buying a book called “Social Media Pie”? That’s crazy talk, right? Or is it BRILLIANT? Probably a bit of both.

Meet the author

A former corporate marketer who “gets” LinkedIn, Brenda Meller helps business professionals get a bigger slice of the LinkedIn pie.

Looking for more tips to make all heads turn towards your business? Listen to Attract & Stand Out with Darlene Hawley to hear the success stories of other women entrepreneurs and get ready to take notes!