building the business of you
building the business of you
Book Of The Week

Book of the Week – Building the Business of You

The Business of You is all about sharing future trends for the benefit of professionals, entrepreneurs, freelancers, founders and side hustlers.

What if everything we’ve been told about building a successful career is wrong? Or if advice like “go to school, get a job at a great company and rise through the ranks” is outdated? What if there’s a better way to find fulfilling work that pays well—even if that means creating your own path? Connie Steele’s “Building the Business of You: A System to Align Passion and Growth Potential through Your Own Career Mashup” provides some answers to these questions by predicting future work trends. These trends are incredibly helpful when it comes to networking or trying to find a perfect role for your career.

What is your book about?

Connie Steele has spent ten years studying the workplace trends that are now permanent changes. Working at Fortune 500, start-up and scale-up organizations, high-growth tech companies and consulting with C-level executives, Steele has seen firsthand that business is no longer binary, hierarchical or absolute. It’s non-linear, collaborative and fluid. You don’t have to start at the bottom and earn your way up; you can start at the top, as CEO of you.

In Building the Business of You, Steele shares the trends of tomorrow so professionals and entrepreneurs can “skate where the puck will be” and form their own career mashup. This is Steele’s term for the career of the future (and the present) in which workers merge their skills, interests, passions, values, hobbies, opportunities, relationships, education, network, identity and even multiple jobs and gigs. Because the dream job is no longer something you get—it’s something you create. Building the Business of You provides all the practical tools you need for yours.

Topics include:

  1. Career
  2. Business
  3. Building Business
  4. Professionals
  5. Entrepreneurs
  6. Founders

Why should people read it? Who is the book for?

Any and all professionals, entrepreneurs, freelancers and founders should read this book. They are the ones who will benefit the most from the contents of Building the Business of You.

Meet the author

Connie Steele is a future of work expert and author. She is also co-founder of management consultancy Flywheel Associates and host of the Strategic Momentum Podcast. Steele has always been intrigued by the “why” behind companies and careers that thrive and has spent ten years studying the workplace trends that are now permanent changes. Her goal is to help people understand their skills, talents and interests to help them build their long-term strategic approach in order for them to discover their portfolio career or superjob.

She is passionate about helping people navigate the new world of work with the concept of how you don’t have to start at the bottom and earn your way up, but how you can start at the top, being the CEO of you! In her best-selling book “Building the Business of You”, Steele shares the trends of tomorrow so professionals form their own career mashup.

Steele’s book is unique because it shares the future of work trends that provide the ‘why’ behind how people’s attitudes, motivations and expectations are changing with respect to work and life. It also touches on the implications for our personal and leadership development as a result. It teaches a strategic planning framework to help those take control of their career, because in today’s world, you have to now be the CEO of you.

Read Why Do We Fail To Listen To Critical Advice That Would Turn Our Businesses Around?

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