Getting a product or service out to market is a large task in itself. Add to the mix competing with larger companies that have established brand recognition...
Author - Natasha Zena
Around age eight Natasha Zena was told it was a woman’s job to take care of the home and since then she has built a career out of telling women they can do whatever the hell they want to do. She is the co-founder of Lioness, the go-to news source for everything female entrepreneur. Natasha was recognized as an emerging leader in digital media by The Poynter Institute and the National Association of Black Journalists. She has mentored women entrepreneurs and moderated panels at a number of national accelerators, Startup Weekends and conferences such as The Lean Startup Conference, the Massachusetts Conference for Women, Women Empower Expo and Smart Cities Connect. Natasha is also the author of the popular whitepaper, "How To Close The Gender Gap In Startup Land By 2021." In her spare time, she writes short fiction and hangs out with her son, Shaun.
I’ll reach for a pen or notepad and notice my manicure looks like crap. But why, oh why, is my brain registering these little slights in the first place when I...
Samalid Hogan is the woman behind the new initiative CoWorkSpringfield!. Its mission is to build a diverse peer support network of entrepreneurs in the Pioneer...
Women get mixed media messages all of the time. Women are given an invisible tightrope to walk. We’re told if we want love, we need to “Act Like A Lady, But...
Do you know a woman who is dedicating her life to helping her fellow sisters? The Massachusetts Conference for Women wants to know about her. Today we host a...
Holy cow, I am responsible for my own income! Sometimes the realization still gives me chills. But I knew there were things I was going to have to do away with...
The second round of breakout sessions at the Baystate Health Diversity & Inclusion Conference was just as powerful as the first.
Today the 2014 Baystate Health Diversity & Inclusion Conference is underway at the MassMutual Center in downtown Springfield, Mass. More than 400 attendees...
You have to start somewhere or risk going nowhere. Stop waiting for the right customer, designer, season or man to come along before your dreams or happiness...
Lady Gaga is a brand and marketing phenomenon. Heidi Alexandra Pollard discusses what we can learning about good branding from one of today's top artists.