Answers By: Raven Robinson, founder, CEO, political strategist and publicist at Pr2Politics
1) How long have you been in business?
2) Why have you chosen to dedicate yourself to this particular business/industry?
Since my sophomore year in high school I had a great interest in the political arena. Through [an] internship opportunity I [have] seen first hand how impactful local elected officials are in the community. I wanted the opportunity to build a platform and help publicize their great work [by] choosing to start a public relations business that focused on serving clients within the political industry.
3) What makes business/product unique?
My business is unique because of our overall motto: “The firm that treats you like a candidate”. I believe that entrepreneurs and political figures should build themselves as public figures and encourage others to participate in social good/civic engagement. My firm works to make giving back fun for consumers by bridging the gap between popular culture and civic engagement. Whether we are trying to encourage others to purchase a ring from a fashion client that gives 10 percent back to nonprofits or vote for [a] candidate that will help improve the schools in the district, our service is authentic and has both the consumer and client in mind.
4) You could have worked for anyone and would have been successful, why become an entrepreneur?
Being an entrepreneur allows me the platform to build myself as a public figure and inspire others. I could become a publicist at a public relations firm but then I may [be] just a number within a large staff. Being a CEO allows me the opportunity to have 100 percent ownership of my work and the ability to inspire others.
5) What was your last, “why did I go into business for myself” moment?
One of my biggest struggles was properly setting up a sales funnel for my business. I had that feeling the end of [the] year (2012) when my cash flow was not where I would have liked it to be. I was able to use that as a learning experience and double [my efforts] for the New Year. In my opinion there is no such thing as loosing. You either win or you learn.
6) Every female professional should have a mentor. It is important to have a good support system.
7) If you could steal some business mojo from another mogul, who would it be and why?
I would steal business mojo from Damon John. He is very passionate and hands-on with his business. He has also impacted many other businesses. Long term that is my goal to not only grow my business but others as well.
8) What is your business motto? If it improves the lives of others let’s do it!
9) If you could give other entrepreneurs three tips, what would they be?
– Stay patient.
– Only do it if you are passionate.
– Know when to say NO.
10) Has there been a piece of technology or software that has been a lifesaver to you?
Yes, a software called wiggio. It is a group sharing software that allows you to easily share info and schedule things working in a group.
11) What is your goal for the next year?
In 2015, I would like to grow my business and brand outside of New York City.
12) When someone is telling their friend about your business, what do you hope they say?
I want them to say my work is exceptional and I am able to deliver.