NEW YORK — Advertising Week (AW), the world’s largest annual gathering of advertising, creative, entertainment, marketing, media and technology industry leaders, today announced a global partnership with TIME’S UP/ADVERTISING, an organization of women in senior leadership positions in advertising committed to driving new policies, practices, decisions and tangible actions that result in more balanced, diverse and accountable leadership; address workplace discrimination, harassment and abuse; and create equitable and safe cultures within our agencies.
Included in the year-round partnership between Advertising Week and TIME’S UP/ADVERTISING will be educational content on Advertising Week’s professional development platform AWLearn, editorial on AW360 and programming at Advertising Week events globally. An initial contribution of $150,000 will be made to TIME’S UP Advertising by the Advertising Week Foundation.
As a part of the celebration of this partnership and to celebrate the next generation of female talent, Best New Artist GRAMMY Winner Alessia Cara will headline Advertising Week New York’s Wrap Party at Terminal 5 on Oct. 4, 2018, at 7:30 p.m. (EST).
“For the last 15 years Advertising Week has provided a platform for dynamic and progressive conversations on important issues that impact the daily life of the advertising, marketing and tech industries. Today, there is no more important conversation than the diversity and inclusion of all people,” said Lance Pillersdorf, co-founder and chief operating officer of Stillwell Partners. “Our partnership with TIME’S UP™/ADVERTISING is about building the industry and the next generation of female talent for the next 15 years and beyond.”
The on-stage content programmed with TIME’S UP Advertising will include:
- Monday October 1 @ 9:30 AM – The Girl Gaze
Advertising, Entertainment, Tech, and Publishing – all part of the same media ecosystem and all beginning to move forward from bad legacy structures built on sexism, racism and unequal opportunity. Industries where power and privilege have been held mostly only by men. We can watch dog, we can litigate, we can #metoo, and #timesup, and we should, but we will only move forward when women’s (all women’s) points of view are equally represented in media. Natasha Alford, Amanda de Cadenet and Colleen Decourcy discuss closing the gender gap in the creative economy.
- Monday October 1 @ 10:20 a.m. – The Road to Safe, Fair & Dignified Work for Women of All Kinds
In this session, TIME’S UP™/ADVERTISING leaders will present their roadmap for change in the advertising industry. In addition, global TIME’S UP leadership will share their big picture vision to improve the experience of women at work. Topics will include building upon progress to create lasting change and looking at what’s next: Where are we getting it right, and where are we getting it wrong?
- Tuesday October 2 @ 9 a.m. – The Opportunity of Intersectionality in the Pursuit of Equity
Intersectionality is both a lens for recognizing oppression in the world and a tool for eradicating it. It’s not a new concept, but it has emerged in recent mainstream conversations thanks to the impact of the Women’s March, March for Our Lives, TIME’S UP and other high-profile events. Today, Millennials are pushing the boundaries of movements to ensure the multiple dimensions of their identity are represented. In this session, women will discuss the importance of intersectionality in activism and the workplace as well as share successes and failures, all in the spirit of pushing real change for women, all women.
- Wednesday October 3 @ 9 a.m. – What About the Men
Men are unsure of their roles in the TIME’S UP and #MeToo era. It’s a divisive, complex discussion. What part do men play? Why is it our responsibility as women to integrate them into the conversation? What impact does the women’s movement have on men of color? The need for open, courageous conversation has never been greater. Join this session to look at how men can be allies in dismantling patriarchal structures that allow for harassment, and what kind of awareness and action will help people of all kinds to rise together.
- Thursday October 4 @ 9 a.m. – What Does HR Have To Do With It?
There have been many revelations during the #MeToo era. It’s now known that many human resources departments across the country have been accused of mishandling sexual harassment complaints—or even being complicit. Love it or hate it, in the past year action was sparked by anonymous social media whistleblowers, not HR departments. In this session, we will discuss the role of HR and its power or lack thereof, and how to change the dynamics and bias that ultimately shape the impact that great HR professionals can have in our agencies.
Last year’s Advertising Week New York event featured 47 percent women on stage last year across more than 1,200 speakers and will once again lead by example by programming nearly 50-50 gender representation on stage and will continue to focus on conversations around social impact work as well as the leading tech-driven and other issues of the day.
TIME’S UP/ADVERTISING is a division of TIME’S UP and supports the TIME’S UP Legal Defense Fund, which helps defray legal and public relations costs in select cases for those who have experienced sexual harassment or related retaliation in the workplace. The Fund is housed at and administered by the National Women’s Law Center, an established, national women’s rights legal organization. A network of lawyers and public relations professionals across the country will work to provide assistance to those who have experienced harassment or retaliation. Access to prompt and comprehensive legal and communications help will mean empowerment for these individuals and long-term growth for our culture and communities as a whole.