The fourth annual APEC Women Connect “Her Power” Entrepreneurship Competition — co-hosted by cross-border e-commerce company DHgate, social commerce platform MyyShop, The Inner Mountain Foundation and APEC Women Connect female empowerment organizations — has announced partnerships with more than 10 multinational companies that are leaders in their industries. This includes vivo, BlueFocus (Digital), iQIYI, NetEase, Snap Inc., Hooli, Ecovacs Robotics, Bonjour Girls, PostNL, E.P. Design Lab, Y.O.U Beauty, Apiyoo, Flyway.
The “Her Power” Competition is also working with esteemed recruiting partners from universities and higher education institutes. Partners include The Confucius Institute at Chiang Mai University, Beijing Union University, Jiangxi University of Finance and Economics, Xi’an International Studies University, Henan University Of Economics And Law and Dalian Jiaotong University’s School of Economics and Management.
APEC Women Connect
“We are excited to announce strategic partnerships with a myriad of global brands across various industries this year. These collaborations represent the APEC Women Connect “Her Power” Entrepreneurship Competition’s extensive engagement in cross-border e-commerce, social commerce and dynamic consumer product sectors guided by influential figures. These sectors include cosmetics, electronics, personal healthcare and even cross-border real estate,” said Diane Wang, Founder of APEC Women Connect.
Diane Wang is also the Founder, Chairperson and CEO of DHGATE Group; China representative and member of the APEC Business Advisory Council (ABAC); Chair of the APEC Women Leadership Summit; and a member of the World Trade Organization (WTO) Director-General Business Advisory Group.
“There is so much to learn from this year’s partner companies,” Diane said. “E.P. Design Lab, an interdisciplinary collective, will share insights about how they hope to launch a digital society. We’ll also see analytics from vivo about how influencers and customers are engaging with their smartphones. And we’ll also see the latest trends in content and gaming by NetEase.”
“Her Power” Entrepreneurship Competition
The ongoing APEC Women Connect “Her Power” Entrepreneurship Competition launched in October. The competition has seen more than 1,300 aspiring female entrepreneurs and influencers participate and compete. The participants’ platforms represent the entire gamut from nano- to mega-sized. They also learn more about the world of social commerce, taking their skills in social media to the next level.
The focus of the “Her Power” Competition has always been to showcase female participants’ capabilities in social commerce and build their self-worth. Each year, the competition invites thousands of women from around the world. The invitations include students, Gen Zers, stay-at-home moms and established influencers who hope to scale up their social commerce businesses. They can take part in educational and competitive challenges that teach them to boost sales and engagement across social media platforms.
This year’s competition features exclusive e-learning sessions with key mentors from partner organizations. All sessions will be uploaded to YouTube so contestants can review course content during and after the competition.
E-learning highlights include e-commerce branding workshops with members from Bonjour Girls Lin Chen and Shan Huang. A cross-border payments insights session with software company Flyway’s Payment Operation Manager Hannah Zhao is offered. There is a session on the latest fast-moving consumer goods trends in the e-commerce industry with Y.O.U Beauty’s Senior Marketing Manager Danning. Sessions also include a Black Friday sales and insights-sharing session with Stella Jin from Google.
“HER Power” competition organizers
Competition co-organizer The Inner Mountain Foundation encourages participants’ self-discovery through a special video podcast from Founder Diane Wang. Additionally, there are sharing sessions with two outstanding Foundation members — Shen Min and Annie Wong.
The e-learning sessions are customized for the Gen Z community joining the “Her Power” competition. The sessions help them to efficiently and effectively gain experience in real-life online trading and social communication scenarios.
The APEC Women Connect “Her Power” Entrepreneurship Competition works with DHgate, MyyShop and the newly launched The Inner Mountain Foundation. The Inner Mountain Foundation is an organization dedicated to international women’s empowerment through education, community and outreach. In addition to these organizations, there is a roster of multinational partners to expand the scope of resources and range of mentors that participants can draw on throughout and after the event.
Through inspirational sharing, practical learning, effective recognition and awards, the competition helps women achieve their personal, financial and entrepreneurial dreams. The event will culminate in December with an online award ceremony to recognize participants’ achievements.
How to participate in the competition
Interested participants can sign up here for the 4th APEC Women Connect “Her Power” Entrepreneurship Competition and join the community discussion on Discord. Upcoming events include the competition award ceremony and the annual APEC Women Connect workshop in January 2024. The competition’s esteemed partners and speakers are also set to participate.
“Her Power” Entrepreneurship Competition thanks
- vivo Communication Technology Co. Ltd. — vivo is a world-leading brand of innovative smartphones and accessories.
- BlueFocus (Digital) Media Group — also known as BlueMedia, a strategic business segment of BlueFocus Communications Group focusing on intelligent marketing and new digital advertising
- iQIYI International (www.iq.com and apps) — Asian streaming entertainment leader specialized in Chinese dramas, TV and variety programs along with premium Southeast Asian original contents
- NetEase, Inc. — a Chinese Internet technology company providing online services centered on content, community, communications and commerce
- Snap Inc. — Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. For more information, visit snap.com.
- Hooli — a global real estate trading and service platforme
- Ecovacs Robotics — a Chinese technology company known for developing home robotic appliances
- Bonjour Girls — a New York-based non-profit organization for Chinese girls
- PostNL — a mail parcel and e-commerce corporation with operations in the Netherlands, Germany, Italy, Belgium and the United Kingdom
- E.P. Designlab — an interdisciplinary creative collective that brings together professionals from different disciplines across the digital society
- Y.O.U. Cosmetics — a Southeast Asian color cosmetics and skincare brand that launched in Indonesia at the end of 2018
- ApiYoo — an intelligent manufacturing company specializing in oral care and personal care products
- Flyway — a one-stop cross-border collection and payment service platform created by Tuotuo Digital
About APEC Women Connect
Founded in 2016, APEC Women Connect is an APEC-endorsed program initiated by Ms. Diane Wang, the China Representative on the APEC Business Advisory Council, Chair of the APEC Women Leadership Forum, Co-Chair of WiBAC of B20 Indonesia and Founder, Chairperson and CEO of DHgate.com. APEC Women Connect aims to empower women, especially young women, to realize entrepreneurship via digital solutions through inspirational sharing, practical learning, effective recognition and awards. APEC Women Connect has been included in the annual recommendation to the APEC Economic Leaders for three consecutive years. It has also been included in the annual recommendation to G20 Leaders by B20 for two consecutive years.
Founded in 2004, DHgate has become the leading B2B cross-border e-commerce marketplace in China, boasting over 34 million live listings annually. Through their global operations and offices, including in the USA and UK, DHgate reaches millions of people with trusted products and services. As of December 31, 2022, DHgate served more than 59.6 million registered buyers from 225 countries and regions, connecting them to over 2.54 million sellers in China and other countries.
MyyShop is a pioneering social commerce platform launched by DHGATE Group that provides an effortless selling experience on social media. The platform aims to empower different types of creators—from nano to mega-influencers—to turn their social media influence and passion for content creation into thriving online businesses. Equipped with MyyShop’s social commerce and online store creation toolkit and resources, creators can quickly identify viral or in-demand products, leverage MyyShop’s AI-powered product recommendations based on shoppers’ interests and sales trends, build a customized online shopfront and earn commission through social commerce sales. Creators can also efficiently create their personalized product lines through MyyShop’s centralized platform and extensive network of verified cross-border suppliers and manufacturers. For more information, please visit MyyShop.com and follow @MyyShopOfficial.
About The Inner Mountain Foundation
The Inner Mountain Foundation promotes the empowerment of women through education, community and outreach. We are led by our Founder and Chairperson Diane Wang, who first articulated the principles of Inner Mountain Thinking in her 2024 book, The Inner Mountain. As a global foundation and women’s empowerment community, we invest in impact-making educational resources that we seek to make as broadly accessible as possible. Our goal is to focus the work of the Inner Mountain on the soft skills training that we believe helps equip women to be their greatest, most empowered selves across their most wholly integrated life (connecting the self with work, family, community and legacy).