The hard truth is, all the “leveraged” and “passive income” talk sounds good on paper but unless you have a clear message and a loyal following (which you get by having a clear message, know where to find your people, and spend the time to build relationship), selling five slots in a $200 program is not going to do a whole lot.
Here is what to do to get clients fast:
- Who Are You? Who Are They?
Find your voice, nail your message, and define your niche so you can put yourself in front of the right potential clients with the right message that resonates with them and make them feel connected with you.
You have to dig deep to find YOUR message – not me-too wishy-washy but something you can stand by and want to be known for.
Defining your niche means really get to know your ideal clients inside-out. You have to know what their emotional triggers are, and how you can get through to them (i.e. get the attention.) Knowing your niche also means you know where to find your potential clients.
- Your Confidence
Know how to confidently tell your potential clients “what you do and how you do it” in a way that your ideal clients can understand the value you provide. When I work with my clients, the process of designing their signature system is very powerful.
If you fumble and babble when you tell your potential clients how you deliver results for them, would you expect them to have confidence in you to work with you?
This signature system also directly informs your high-end private program/package, giving you an offer you can sell right away.
- “Get Paid” Opportunities
Design a profit pyramid/sales funnel to map out various price points through which your clients can engage your work, in formats that tap into your passion and genius. This can maximize the number of clients you get by offering a variety of products and services.
Don’t feel like you have to create two dozen things to offer – that would just confuse your clients (and the confused mind says no!) Plan out a few solid offering – starting from the 1:1 package that you can sell right away – and knock them out one at a time according to your marketing calendar.
- Sell Like You Mean It
Master your sales conversation to the clients sign on with you. After all, you can do all the marketing and get all the leads, but it you are not closing the deal you are not making money.
The money mindset behind this sales conversation is a very important component – it gives you the confidence, the boundary and the right energetic approach to ace the session.
Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, Ling Wong helps Maverick Entrepreneurs nail their message, claim their superpowers and muster up the GUTS to monetize their Truth so they can build a purposeful and profitable Personality-Driven business that is a full expression of their creativity and individuality. Ling helps her clients claim their entrepreneurial identity and architect their personal brand story, then translate them into offerings and marketing communication that sell through her intuitive yet rigorous iterative process born out of her Harvard Design School training. Find Ling and download her free “Monetize Your Truth” Mindset + Marketing training bundle here.