Technology

Why Do Products Lack Women’s Perspectives?

Many products use men as a benchmark. Semcon is now launching the project Add Perspectives. For several weeks, they will be compiling examples of products that don’t seem to have taken women users and women's perspectives into account. Then a team composed entirely of women will explore how another option might look.
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Many products use men as a benchmark. Semcon is now launching the project Add Perspectives. For several weeks, they will be compiling examples of products that don’t seem to have taken women users and women’s perspectives into account. Then a team composed entirely of women will explore how another option might look.

To access this post, you must purchase Lioness Monthly or Annual Membership.