Wheesearch Founder Hillary Sinclair On Marketing For Startups And Transforming The Way Beauty Creatives Make Money

November 13, 2018

Natasha Zena

2 Min Read

Hear how Wheesearch is disrupting the beauty industry.

Hillary Sinclair

Earlier this year, Hillary Sinclair launched Wheesearch, a disruptive beauty platform introducing shoppers to a new way of identifying the best makeup products for their specific needs and preferences. By connecting beauty vloggers and beauty fans, Wheesearch provides users with personalized makeup recommendations to help them be their most bold, brilliant, beautiful selves.

Hillary has a long and impressive career in marketing. She has forged a career developing loyalty and B2C marketing programs for Fortune 500 companies such as Avon, Yahoo!, Visa, Kraft Foods, Lexus, eBay and more. She is an avid product searcher and has a passion for making the world a better place by using technology to create easier and more positive user experiences. When we finally sat down to chat on the phone after her successful launch, we covered everything from marketing for startups to the responsibility of managing customer data and using algorithms to your benefit. I enjoyed my time with Hillary. As you’ll hear, she’s a founder who knows her stuff. This is also a can’t miss conversation for those in the beauty sector who want to innovate their income.

Click play above and turn up the volume. Hillary Sinclair’s getting Amplified.

Tagsbeauty customer data marketing

About the author

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Natasha Zena

Around age eight Natasha Zena was told it was a woman’s job to take care of the home and since then she has built a career out of telling women they can do whatever the hell they want to do. She is the co-founder of Lioness, the go-to news source for everything female entrepreneur. Natasha was recognized as an emerging leader in digital media by The Poynter Institute and the National Association of Black Journalists. She has mentored women entrepreneurs and moderated panels at a number of national accelerators, Startup Weekends and conferences such as The Lean Startup Conference, the Massachusetts Conference for Women, Women Empower Expo and Smart Cities Connect. Natasha is also the author of the popular whitepaper, "How To Close The Gender Gap In Startup Land By 2021." In her spare time, she writes short fiction and hangs out with her son, Shaun.