Earlier this year, Hillary Sinclair launched Wheesearch, a disruptive beauty platform introducing shoppers to a new way of identifying the best makeup products for their specific needs and preferences. By connecting beauty vloggers and beauty fans, Wheesearch provides users with personalized makeup recommendations to help them be their most bold, brilliant, beautiful selves.
Hillary has a long and impressive career in marketing. She has forged a career developing loyalty and B2C marketing programs for Fortune 500 companies such as Avon, Yahoo!, Visa, Kraft Foods, Lexus, eBay and more. She is an avid product searcher and has a passion for making the world a better place by using technology to create easier and more positive user experiences. When we finally sat down to chat on the phone after her successful launch, we covered everything from marketing for startups to the responsibility of managing customer data and using algorithms to your benefit. I enjoyed my time with Hillary. As you’ll hear, she’s a founder who knows her stuff. This is also a can’t miss conversation for those in the beauty sector who want to innovate their income.
Click play above and turn up the volume. Hillary Sinclair’s getting Amplified.