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Watch These Promising Trends: Freelancing and the Future of Work

The definition of when, how and where we work is rapidly changing.

Bringing scalability, flexibility and diversity of thought

Work culture is changing. Companies have a growing need for flexible talent on demand. They’re becoming more comfortable with remote and off-hours work. To remain competitive, companies need to leverage independent talent. It’s not just a cost savings lever. It can be a critical and strategic part of their overall talent needs. Start-ups and small businesses have been comfortable with this model for some time. Freelancing is a great fit to secure specific talents and only pay for what you need. Mid-sized and large companies should also understand how the freelancing economy brings options to companies of all sizes.

Freelancing options for independent talent

For workers, the freelancing economy provides flexibility and the ability to choose their work assignments. Freelancing also offers development and career growth, a very real and tangible benefit. Individuals gain experience across industries and highly sought-after skills for new types of work. Freelancers are continuously learning and are more likely to have a growth mindset. Companies should understand how they bring varied experiences and diversity of thought.

Benefits to the overall economy

At Harvard Business School, there is an initiative underway to understand the Future of Work. Contingent workforces and the gig economy are considered one of six key forces redefining the future of work. In the study, Building the On Demand Workforce, a team led by Joseph Fuller found that “many company leaders (60 percent) reported it was ‘highly’ or ‘somewhat’ possible that their core workforce in the future would be much smaller. Similarly, 60 percent expected they would increasingly prefer to ‘rent,’ ‘borrow,’ or ‘share’ talent with other companies.” Companies recognize the importance of freelancing as part of their overall workforce design.

Companies need to focus on scalability, flexibility and having a diverse talent pool. Meanwhile, workers are seeking greater flexibility and a challenging and rewarding career. The growth of freelancing is this intersection.

As we look toward the future of work, we will see companies more frequently integrating freelancers into their overall workforce plans. For those looking to get started with freelancing, consider a digital marketplace for a wider talent pool and job market. Elasta Jobs is one such digital marketplace bringing together a trusted network of HR and Project Management with companies.

About the author

As the Founder and CEO of Elasta Jobs, Anne Rush is passionate about providing flexible work solutions for independent talent and companies. Before launching Elasta Jobs, Rush was an HR Executive for a Fortune 100 company. Throughout her career, Rush held roles in Talent, Operations, and Technology Product Leadership. Rush has a master’s in management from Harvard University and a bachelor’s degree in Corporate Systems from Boston College.

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